Test drive eventsInvite prospects, fill every time slot.
Test drive events work when prospects can book their own slot. AirLST takes your test drive campaign from the invitation through online booking of time slots to secure data capture, as a repeatable process for automakers, branches and dealer networks.
- 1
Slot in the formProspects pick their own time slot; full slots are locked.
- 2
Waitlist moves upWhen someone cancels, the open slot is filled again.
- 3
Load and no-showsVisible per time slot and ready to analyze right after the campaign.
Test drives rarely fail for lack of interest. They fail on logistics.
If you coordinate test drives by phone and spreadsheet, you lose prospects between the inquiry and the appointment: slots get double-booked, details are incomplete and cancellations never get refilled. A digital booking process closes those gaps.
Self-service booking
Prospects book their own test drive appointment, around the clock, without a callback.
No double bookings
Capacities per slot prevent double bookings and idle cars.
Clean data
All prospect data is structured and handled in line with GDPR.
Waitlist
A waitlist refills canceled appointments.
Ready to analyze
Attendance and no-shows are ready to analyze right after the campaign.
From prospect to completed test drive
- 01
Invite
Prospects receive a personalized invitation, public for campaigns or invitation-only for selected contacts.
- 02
Book a slot
Prospects choose their time slot in the registration form, see scheduling.
- 03
Capture data
Contact details, preferred model and comments go straight into the digital guest list, GDPR-compliant.
- 04
Drive and analyze
Check-in on arrival; afterwards event reporting shows bookings and the no-show rate.
Test drive scheduling: time slots, capacities, waitlist
Prospects book their own time slot; capacities per slot and vehicle rule out double bookings, and the waitlist absorbs cancellations. All of it happens in the registration form, no phone calls needed.
Set up time slots
Slots in your own rhythm, such as 30 or 60 minutes, with a capacity per slot and vehicle; separate slots for each location or dealership.
Pick a slot
Prospects book their time slot in the registration form; full slots close automatically, so nothing gets double-booked.
Get confirmed
The confirmation goes out automatically with a calendar file and a QR code for check-in on site; reminders run as a workflow.
Refill
When someone cancels, prospects on the waitlist move up, automatically or with one click, without calling around.
Bookable time slots for rooms, vehicles and one-on-one appointments come from the Booking Calendar special configuration; the link to fleet planning comes from the Vehicle Management configuration.
How automotive teams use test drive events
Model campaigns
A new vehicle tours your branches, and every stop has its own time slots.
Dealer event days
Test drive weekends for each dealer network, see dealer events.
Launch follow-up
Test drives right after a vehicle premiere.
Fleet and B2B customers
Test drives for fleet managers, with company details in the form.
The building blocks of a test drive event
Invitation emailsPersonalized invitations in your brand design, public or invitation-only.More about invitation emails →Event registrationCustom forms with standard and custom fields for prospects.More on event registration →Event CRMThe guest list as an event CRM, with prospects qualified for follow-up.More on the event CRM →Mercedes-Benz, BMW, Audi and VW are among AirLST's customers. For a look at real projects, see our customer stories and case studies.