Enterprise event management software.Many events. One standard.
AirLST is event management software that runs every event in your organization on one platform: templates in your corporate design, roles and permissions for each team, one contact database across all events, and integrations with your CRM and IT. Every new event starts from your standard, not from scratch.
| Event | Date | Guests | Status |
|---|---|---|---|
| Dealer Conference 2026 | Oct 14, 2026 | 1,240 | Registration open |
| Customer Day Frankfurt | Oct 22, 2026 | 380 | Registration open |
| Leadership Summit | Nov 5, 2026 | 210 | In preparation |
| Product Launch Berlin | Nov 19, 2026 | 650 | In preparation |
| Trade Show Press Event | Dec 2, 2026 | 95 | Draft |
| Employee Celebration | Sep 12, 2026 | 2,100 | Completed |
| Partner Summit | Aug 28, 2026 | 460 | Completed |
One event management software. Every event. Full control.
Templates for invitations, event websites and tickets in your corporate design. Teams change the content, not the design.
Roles per team and user. Everyone sees their own events; program leads see all of them.
Who was invited to which event and who showed up lives on the contact record, not in 38 spreadsheets.
REST API and connectors for Salesforce and HubSpot. IT and data protection review it once, not for every event.
Every event starts from your standard. Not from scratch.
Invitation, event website, ticket, confirmation and reminder are ready as templates that follow your brand guidelines, with language versions and your own domain. A new event picks them up in one click; the team adds the date, agenda and guest list.
- Corporate design set onceColors, fonts, logo and sender apply to every event. A deviation is a decision, not an accident.
- Templates for each formatCustomer day, dealer conference, internal meeting: each format has its own set of email, website and ticket.
- Languages and domainsMultilingual websites and custom domains are part of the template, not of a single project.
- Change it in one placeNew logo, new tagline: update the template, and the next events use it.
Sales, communications, HR and agencies. One platform, separate views.
Roles and permissions define for each user which events, guest lists and fields they can see and edit. Departments work in parallel without seeing each other's events. Program leads keep the overview of the whole program, and every change to a guest stays traceable in the change log.
Sample roles. You assign permissions per user and team; field permissions also control who can see sensitive guest data.
Sales sees the dealer conference, HR the employee celebration. Both run on the same platform.
Outside partners edit the guest list of their event but cannot export the contact database.
Who set which guest status and when is recorded in the guest's change log.
Who attended what, and when? The contact knows, not the spreadsheet.
The event CRM tracks every contact across all of your events: invitations, RSVPs, attendance, cancellations and consents. For the next event you invite from your existing contacts instead of collecting lists from different departments.
- Event history per contactSix invitations, five attended, one cancellation: the starting point for your next guest list.
- Consents on recordMarketing and event opt-ins are stored on the contact with a date and can be filtered in every list.
- Invite from your contactsEveryone who attended the last dealer conference and opted in: one filter, one invitation.
- In sync with your CRMAttendance shows up as an activity in Salesforce or HubSpot, without exports.
What every event has in common runs on autopilot.
Confirmation after registration, a ticket with a QR code, a reminder before the date, a badge at check-in, a survey afterwards: workflow automation takes these steps off your team's plate. Set up once per template, they apply to every event created from it.
- Rules per templateIf the status is Confirmed, send the ticket. Your team does not set it up again for each event.
- Waitlists move upA cancellation frees the seat, and the next guest is notified.
- Quotas per team or marketSales gets 400 seats, the agency 60. The system keeps count.
Guest status set to Confirmed Send ticket with QR code
active
automatic for every event Reminder by email and SMS
active
Scan sets the status Print name badge
active
A seat opens up Waitlist moves up
active
the following day Send survey to attendees
inactive
Ready for IT, privacy and procurement.
An event program doesn't run alongside your IT; it runs inside it. AirLST connects to your CRM and marketing automation through the REST API and connectors; security and data protection are reviewed and documented once, not again for every event.
- TISAX assessedTISAX is the information security assessment standard of the automotive industry. See the TISAX assessment.
- GDPR compliantData processing agreement, deletion policy and subprocessors are documented in the Trust Center.
- Hosted in GermanyYour event data is stored on servers in Germany, under EU data protection law. See data hosting.
- Field permissions and change logSensitive guest data is visible only to the roles that need it, and every change to a guest is recorded.
SalesforceConnector
HubSpotConnector
SAPIntegration available
Microsoft DynamicsIntegration available
REST APICustom integrations
MCPAI assistants with your event data
Marketing automation platforms can be connected as well. Implementation through our integration services.
Compare events, don't just count them.
Event analytics come in the same format for every event: invitations, RSVPs, attendance and no-show rate. That is why you can compare this year's dealer conference with last year's, and the customer day with the partner summit.
| Event | Invited | RSVPs | Attended |
|---|---|---|---|
| Dealer Conference 2025 | 1,180 | 1,012 | 918 |
| Customer Day Frankfurt | 360 | 331 | 289 |
| Leadership Summit | 204 | 198 | 191 |
| Partner Summit | 460 | 402 | 371 |
| Employee Celebration | 2,100 | 1,874 | 1,702 |
Which formats fill up, and which need a second invitation wave? The numbers are there per event and across the program.
Who RSVPed and did not come is stored on the guest record, so you can act on it at the next event.
Reports go to finance and leadership as an export, or into your reporting systems through the API.
From process review to the first event under your new standard.
Introducing event management software is organizational work, not just technology. The AirLST team guides it in three steps and stays available afterwards for event days and extensions.
-
01
Process review
Which event formats you run, which teams own them and which systems need to be connected. The result: a template plan and a role model.
Event consulting -
02
Setup and integration
Templates in your corporate design, roles and permissions, domains, languages and the connections to your CRM and marketing automation.
Enterprise implementation -
03
Training and operations
Teams learn their format, not the whole system. For large event days, AirLST can handle entry and accreditation on site.
On-site admission team
Event programs that run on AirLST.
2,000 attendees, one design
Self-service event planning with one design
2,000 attendees with one reusable design: teams adapt templates in AirLST Studio and plan their events on their own.
Read the case study
30 recurring events with one design model
Customizable landing pages, surveys and corporate design: 30 events with 4,000 attendees, run in-house.
Read the case study
80,000 attendees, 20 check-in points
Summer party, Music Days, Airport Days: one system
80,000 attendees with QR code tickets and 20 check-in points, organized on one platform.
Read the case studyMore examples, from Mercedes-Benz to the Ulm Chamber of Industry and Commerce, are in our customer stories. Which software fits which event program, from enterprise suites to simple invitation tools, is laid out in the event management software comparison.