Sports event management for hospitalityEvery suite seat on record.
Suite seats with a record: allocations per sponsor, personal tickets, and documentation per guest for tax and compliance. AirLST keeps invitation, allocation, ticket and scan on the same guest, across the whole season.
- 1Personal tickets
Every seat has a name; the QR ticket arrives by email.
- 2Attendance per seat
Check-in and seating chart show who sat where.
- 3Export for finance
Guests per game day and year for your entertainment records.
What decides who you may invite to the suite
Four rules that apply as soon as a company invites business partners to a game or race. For each: what it means for the invitation, and where it comes from.
Entertainment is not deductible
Expenses for activities generally considered entertainment, amusement or recreation can no longer be deducted. Finance still needs to know who was invited and who came, to keep entertainment apart from other business costs.
Source: IRS Publication 463Federal employees: $20 and $50 limits
Federal employees may accept unsolicited gifts of $20 or less per occasion, up to $50 a year from one source. A suite seat usually exceeds that, so government guests are flagged before the invitation goes out.
Source: 5 CFR 2635.204 (Cornell LII)FCPA: open, recorded, permitted
For foreign officials, appropriate hospitality is given openly, properly recorded in the books and records, and permitted under local law. The guest list is part of that record.
Source: DOJ and SEC: FCPA Resource Guide (PDF)Guests in Germany: section 37b
In Germany the host can pay a flat 30 percent tax on hospitality, up to 10,000 euros per recipient and year, and has to inform the recipient; empty suite seats stay out of the base. That needs a record per seat.
Source: Section 37b EStG (German)These summaries are not tax or legal advice; what counts are the requirements of your tax, legal and compliance teams. How AirLST processes data is described in the Trust Center.
Who invites, who checks, and what each needs
Who gets which seat from our allocation?
Allocations per game day, suite and sales unit in the guest list, taken seats and returns visible to headquarters.
Corporate hospitalityDoes every guest have a ticket and the right gate?
Personal QR tickets by email, scan at every gate online and offline, zone from business club to suite visible at the scan.
Event access controlAre we inviting officials or buyers, and how?
Government flag and official address as fields on the guest, filterable before sending; an approval step is a custom build.
Event registrationWho actually sat in which seat?
Attendance per guest from check-in, seat from the seating chart, as the basis for entertainment records and, in Germany, the flat tax.
Seating chartTypical occasions in sports hospitality
How each event runs in AirLST is described on the linked page. Here only why it comes up in this industry.
What the industry asks for and how AirLST delivers it
Standard means: in the product and documented on the feature or solution page. Custom build means: AirLST builds it for you in the project; scope and effort are part of the conversation.
| Requirement | Standard | Custom build | More |
|---|---|---|---|
| Allocations per sponsor, suite and game dayAllocations per unit, waitlist and returns, taken and remaining seats for headquarters. | – | Corporate hospitality | |
| Personal ticketsTamper-proof QR tickets per guest by email, scanned at every gate. | – | Event ticketing | |
| Compliance fields per guestGovernment flag, official address and occasion as fields on the guest, filterable. | – | Event registration | |
| Attendance per seatWho was invited and who sat in which seat, from check-in and the seating chart. | – | Seating chart | |
| Access by zoneQR scan online and offline, zone and guest group visible at the scan, smart gates for large events. | – | Event access control | |
| Travel and hotelTravel data, shuttle and hotel allocations in the registration, one list for host, drivers and hotel. | – | Event registration | |
| Login per sales unitA login through which each unit fills its allocation with guests on its own is a custom build. | – | Custom development | |
| Approval before sendingAn approval step with a value threshold before an invitation to officials or buyers goes out is a custom build. | – | Custom development | |
| Value per invitation and annual totalsA value per invitation and a check of annual totals per recipient against your limits is a custom build. | – | Custom development | |
| ID data and duplicate checkID number and nationality for personal tickets with a duplicate check is a custom build. | – | Custom development |
Security and data protection
- TISAX-assessed
AirLST has been assessed under TISAX, the information security standard of the automotive industry.
TISAX at AirLST - Hosted in Germany
The platform runs on Amazon Web Services in Germany. The AWS infrastructure holds ISO/IEC 27001, SOC 2 and BSI C5; these are certifications of our hosting provider, not of AirLST.
Data hosting - GDPR and DPA
Processing follows the GDPR, with a data processing agreement; the current list of subprocessors is provided with it.
GDPR - Signed at the guest
Consents and NDAs are signed digitally and stored with the guest record; the entrance sees at the scan whether the signature is there.
Event access control
Tickets and fees are paid in the registration form through Stripe, Mollie or PayPal. Revenue goes straight to your account; card data stays with the provider.
Event ticketingHow sponsors and suite holders typically set up AirLST
- 01
One event per game day, one season
Every game day an event from the same template, allocations per unit.
- 02
Invitations to named guests
Every ticket carries the guest’s name, companions as separate records.
- 03
Compliance fields
Officials, buyers, official address and occasion as fields, filterable before sending.
- 04
Attendance with seat
Check-in and seating chart show who sat where.
- 05
Export for finance
Guests per game day and year as an export from the guest list.
Used by hosts of hospitality programs
Hospitality allocation around the Champions League and Formula 1
Heineken assigns its hospitality allocation around the UEFA Champions League and Formula 1 with AirLST.
- Allocations
- Personal tickets
- Partners
Allocations and personal tickets for sponsors
How allocations, returns and personal tickets work together in AirLST is described under corporate hospitality.
- Allocations
- Returns
- QR tickets
Every gate against one list
QR scan online and offline, smart gates for large events, live attendance per zone: event access control.
- QR scan
- Smart gates
- Zones
Entertainment on the books
Since entertainment, amusement and recreation are no longer deductible (IRS Publication 463), finance teams want suite costs and guests on record separately from other business expenses. That starts with knowing who was invited, who accepted and who actually came.
An empty seat costs nothing if you can show it was empty.
Officials as guests
Federal employees may accept gifts of $20 or less per occasion and $50 a year from one source (5 CFR 2635.204); for foreign officials the FCPA resource guide expects hospitality to be open, recorded and permitted under local law (FCPA Resource Guide, PDF). In AirLST officials are flagged on the guest record; an approval step before sending is built through custom development.
Guests in Germany
For hospitality in Germany, section 37b of the German Income Tax Act allows a flat 30 percent tax paid by the host, and the Federal Fiscal Court ruled in 2023 that the individual seat counts, so empty seats stay out (BFH VI R 15/21, German PDF). AirLST records attendance per seat from check-in and the seating chart.