Service

Event software CRM integration: we connect AirLST to your CRM

Event software CRM integration, done for you: AirLST integration services connect your events to Salesforce, HubSpot, SAP or Microsoft Dynamics for you, from mapping the data flows to running the integration day to day.

Discuss your integration in a demo See the API and connector details

The challenge

Guest data rarely lives in your event software alone

Invitees sit in your CRM, budgets in your ERP, campaigns in your marketing automation platform. Without an integration, that means exporting, importing and reconciling lists, which is error-prone and starts over with every change. An integration fixes this at the source:

No double data entry: contacts flow from the CRM into the guest list and back
One consistent record: RSVPs and declines show up in the CRM, not just in the event tool
Follow-ups that count: attendance and no-shows are available to sales right away
A clean foundation: GDPR-compliant data flows instead of spreadsheets sent as email attachments

How it works

From system map to live integration in four steps

1. Analysis Which systems do you use, and which data needs to move? The team maps your tech stack and processes.

2. Design Defining the data flows: which fields, which direction, which trigger, including a data privacy review.

3. Build Connection through the Salesforce and HubSpot connectors or custom via the REST API, also for SAP, Microsoft Dynamics and marketing automation.

4. Operation After go-live, the integration is supported and extended as needs change, for example with more events or fields.

Use cases

Typical integration scenarios

Sales events: invite lists from Salesforce or HubSpot, attendance status back into the CRM, the basis for automated workflows
Large enterprises: connecting SAP or Microsoft Dynamics as part of an enterprise implementation
Marketing campaigns: using event data in your marketing automation platform, for example for follow-up sequences after a post-event survey
In-house builds: your IT team works directly with the REST API, documented on the integrations feature page

Go deeper on the topic

API and integrationsThe technical side: REST API and connectors in detail.Explore API and integrations Event CRMThe guest list as an event CRM, where many data flows end up.Explore the event CRM Enterprise implementationIntegration as one building block of an enterprise rollout.Explore enterprise implementation GDPR and data privacyHow AirLST processes personal data in line with the GDPR.Read about GDPR at AirLST

Customers

Trusted by companies with complex IT landscapes

Companies like Telefónica, Mercedes-Benz and Amazon run their events on AirLST. For a look at real projects, see our customer stories and case studies.

FAQ

Integration services FAQ

Which CRM and IT systems can AirLST connect to?

AirLST has connectors for Salesforce and HubSpot. Integrations with SAP, Microsoft Dynamics and marketing automation platforms are possible as well, and the REST API is the foundation for any custom connection. Which approach fits your tech stack is defined together with the AirLST team during the integration project.

What is the difference between integration services and the AirLST API?

The integrations feature page covers the technology: the REST API and connectors your own IT team can work with. Integration services are the done-for-you option: AirLST reviews your systems, designs the data flows and builds the connection for you.

What does an event CRM integration project look like?

It usually runs in four steps. First, the team maps your systems and the data flows you need. Then it defines which guest and event data moves in which direction. Next, the connection is built with a connector or the REST API, and after go-live AirLST supports the integration and extends it when your requirements grow.

Is a CRM integration with AirLST GDPR compliant?

Yes. AirLST is GDPR compliant and hosts your data on servers in Germany. When the data flows are designed, you decide exactly which personal data is transferred between systems. Learn more about GDPR at AirLST and data hosting in Germany.

Why connect your event software to your CRM?

A CRM integration ends double data entry. Invitees come straight from your CRM into the guest list, and attendance and no-shows from event reporting flow back into the CRM, for example to trigger sales follow-up campaigns.

How much does an event CRM integration cost?

The effort depends on your systems, the data flows and how much you want to automate, so integration projects are quoted individually. Describe your tech stack on the contact page and you will get a concrete estimate.