Since 2020, AirLST has supported Mercedes-Benz with digital attendee management, from exclusive business events to the company's biggest event highlights.
Mercedes-Benz at IAA Mobility 2025 · Photo: Alexander Migl, CC BY-SA 4.0
Figures for the Mercedes-Benz and AirLST partnership since 2020.
Mercedes-Benz hosts supplier awards and employee anniversaries, plant festivals, sports events and internal meetings. Each of them comes with its own rules for registration, invitations and attendee logistics.
Behind them are different business units, many internal stakeholders and service providers, sensitive attendee data and workflows that never look the same twice. Sometimes it is a small circle of invited guests, sometimes tens of thousands of employees with their families.
A company of this size needs more than software. It needs a partner who understands approval paths, responsibilities and security requirements, and sets up the platform to fit its own structures.
AirLST is the shared digital infrastructure for attendee management: one guest list per event, one source of truth for everyone involved, templates in the corporate design and processes that scale with the number of attendees.
With the Supplier Award, Mercedes-Benz honors its suppliers. For the 12th award on February 12, 2020, at the Mercedes Event Center in Sindelfingen, attendee management ran entirely on AirLST: a save-the-date for each attendee group, a landing page in Mercedes-Benz design, registration with plus-ones and a named substitute when someone declined, surveys before and after the event, and email support for guests.
A print station stood at the entrance: at check-in with the AirLST app, each name badge was ready in about 3 seconds.
Three events from the world of Mercedes-Benz. Mercedes-Benz produced them with its partners; where AirLST was involved, it says so.
Mercedes-Benz has built cars in Sindelfingen since July 7, 1915. For the site's 111th anniversary, the plant opened its gates to employees and their families for two days, with a classic car exhibition and a family day. About 100,000 people came, despite a closed highway.
AirLST's roleThe family festival's event site ran on the AirLST platform on a dedicated Mercedes-Benz domain.
For the founding plant's 120th birthday, employees celebrated on site with their families: open production and development areas, rides on the test track, a full entertainment program and a closing laser show. CEO Ola Källenius and other board members joined.
AirLST's roleThe festival site, "Unser Fest," ran on the AirLST platform.
In the Open Space in the Apothekenhof courtyard of Munich's Residenz palace, the new all-electric GLC celebrated its world premiere, alongside the new CLA family and a VLE prototype. Admission was free, test drives included. A brand presence that shows the scale at which Mercedes-Benz thinks about events.
For a global brand like Mercedes-Benz, data privacy and information security are not optional features. They are the baseline. The evidence is ready before procurement asks for it.
TISAX-assessedInformation security under the automotive industry's assessment scheme, evaluated against the VDA catalog.
ISO/IEC 27001Hosted on AWS in Germany, infrastructure certified to ISO/IEC 27001, 27017, 27018 and BSI C5.
GDPRProcessing on your behalf under a data processing agreement, data stored in Germany.
SSLEncrypted transfer between browser, app and platform.
Roles decide who may view, edit, check in or export.
Every change to a guest is logged with time, field, old value and new value.
The platform runs on Amazon Web Services in Germany.
Availability and service levels are agreed by contract.
The data processing agreement governs who processes which data and why.
Enterprise event management rarely fails because of a missing feature. It fails at alignment, ownership and exceptions. That is why experience with how large companies work matters as much as the platform.
AirLST combines the flexibility of modern event technology with the process know-how that global enterprises need.
Since 2020, AirLST has been at the heart of attendee management at Mercedes-Benz. Today the platform handles the attendees of most internal meetings and events, and of course those of the high-profile large-scale events too.
15,000 events, one million attendees and 5,000 users show that AirLST delivers not only at individual flagship events but in the everyday work of a global company: at a Tuesday meeting just as at a plant festival with 100,000 guests.
Mercedes-Benz moves the world. AirLST brings people together.
See how AirLST simplifies complex event processes: secure, scalable and tailored to your organization.
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