Event management case studies: how Zalando, Amazon and Munich Airport run their events
These 14 event management case studies show how Zalando, Amazon, Mercedes-Benz, ProSiebenSat.1 and Munich Airport run their events on AirLST, from a 150-person meeting to events with 80,000 attendees.
Case studies
ZalandoDigital Acceleration Summit
A 3-day virtual event with 800 guests, 30 speakers, live streams and discussion rooms.
ZalandoVirtual industry event
A one-day digital event for 800 decision-makers from fashion, beauty and sports with 21 live streams.
ProSiebenSat.1Germany's Next Topmodel
Invitation and RSVP process for 5,000 attendees, 150 VIP tickets and 15,000 emails.
About YouTelevised award show
900 attendees in 5 guest categories with different access rights for the live production.
AmazonPrime Video premieres
A reusable registration template for premieres with 800 guests and 10,000 sweepstakes entrants.
Mercedes-BenzSupplier Award
Tailored registration for 900 attendees, surveys and badge printing in 3 seconds.
EngiePartner since 2014
Trade show meetings, golf events and customer invitations: 2,000 attendees at 50 locations.
EssityTop management event
150 attendees, 150 deputies and 10 workshops, including a text message service and on-site accreditation.
Munich Airport80,000 attendees
Summer party, Music Days and Airport Days with 20 check-in points and QR code tickets.
Interhyp30 events, one setup
4,000 attendees at recurring events, maintained in-house in Interhyp's own corporate design.
mediEvents with sales quotas
30 events, 4,500 attendees and 18,000 emails, with attendee quotas for each sales rep.
TelefónicaSelf-managed events
2,000 attendees with one reusable design, templates adjusted by drag and drop.
UhlmannIn-house trade show with lead capture
1,500 attendees, 1,500 name badges, 3 print stations and digital lead capture.
IHK Ulm"Best of" graduation ceremony
The regional chamber of commerce in Ulm: 900 attendees, 900 photo uploads and 900 check-ins, with automated name badge printing.
The features behind the case studies
Every project described here runs on the same building blocks of the AirLST platform, combined to fit each format and its requirements:
- Email invitations with personalized emails in your own design, used by Mercedes-Benz and ProSiebenSat.1
- Event registration with custom forms, plus-ones and quotas, used by Amazon and medi
- Event check-in by QR code scan, used at Munich Airport across 20 check-in points
- Badge printing the moment guests arrive, used by Uhlmann and IHK Ulm
- Surveys before and after the event, used by Mercedes-Benz and Interhyp
For large projects and special requirements, our on-site admission team and custom development extend the platform; both were part of several of the documented projects.
Customer stories and case studies FAQ
Which companies use AirLST?
Customers with documented case studies include Zalando, Amazon, Mercedes-Benz, About You, ProSiebenSat.1 Media SE, Telefónica, Munich Airport, Engie, Essity, Interhyp, medi, Uhlmann and IHK Ulm. BMW, Audi, Mercedes-Benz, VW, BASF, AIDA Cruises, Bentley, Daimler Truck, ZEISS, Milka and Airbus also run events on AirLST.
What are some examples of event case studies?
The AirLST case studies cover a wide range of formats: virtual summits (Zalando), TV productions and award shows (ProSiebenSat.1, About You), movie premieres (Amazon), an in-house trade show (Uhlmann), public events with 80,000 attendees (Munich Airport) and closed top management meetings (Essity).
What does each AirLST case study cover?
Every case study describes a real customer project: the starting point, the AirLST modules the team used and the key project numbers, such as attendees, emails sent or check-in points. That lets you compare a documented project with your own event format before you decide.
How large are the events AirLST handles?
The documented projects range from 150 attendees (Essity) to 80,000 attendees at the Munich Airport events. In total, the platform has managed 20 million attendees, and AirLST is rated 4.92/5 based on 127 reviews.
Can I try AirLST before I decide?
Yes. AirLST is free for events with up to 50 guests, and you can test it for 3 months with no commitment. The fastest way in is a personal demo, where we walk you through the platform using your own event format.