Lead retrieval for your event:every badge scan becomes a qualified lead.
Lead retrieval is how exhibitors, sponsors and your own sales team capture attendee contacts at an event, by scanning a badge and noting what the conversation was about. With ScanMyLeads, the AirLST module for event lead capture, the scan meets your guest list: one web app for booth staff, account managers and door teams, nothing to install.
How the lead retrieval app works.
Hold the badge up to the camera and the attendee appears with company, job title and contact details. Quick scan handles rush hours without a form; manual search finds attendees without a badge.
One lead form for the whole event: hot, warm or cold, areas of interest, notes. The attendee’s account manager loads automatically.
The lead list goes out by email at the time you set; the export center delivers Excel files per exhibitor, account manager or session.
Lead retrieval you provide to exhibitors and sponsors.
At your own event, every attendee is already on the AirLST guest list. A scan at a booth opens a full profile instead of a bare contact, and the dashboard shows you live what is happening at the booths and in the sessions.
| Top exhibitors | Leads |
|---|---|
| Booth B12 · Quarter M Group | 186 |
| Booth A04 · Congress Partners LLC | 164 |
| Booth C07 · Riverside Forum Inc. | 142 |
- 10:42 AMLead Booth B12 · Chloe Vance · hot
- 10:41 AMSession Room 2 · Laura Hayes · lead for 2 exhibitors
- 10:40 AMQuick scan Booth A04 · David Shaw
Exhibitors live in the event content; their booth staff get the role through booth membership.
You assign attendees and exhibitors to account managers; attendees without one go to a fallback admin.
Reports show leads, hot rate and activity per exhibitor: value you can prove to sponsors.
A lead is a contact with a conversation attached.
After the scan, the app shows the attendee and asks: qualify the lead, or save it as a lead only? Qualification happens in one lead form that applies to every role at the event. You build it from field types such as text input, single and multiple choice or checkboxes, check it in the mobile preview and publish it as a version; captured leads keep the version they were captured with.
- Interest and topicsHot, warm, cold; areas of interest as choices; notes as keywords for sales.
- Account manager loadedIf the attendee has an account manager, the form shows them, loaded from the attendee record.
- Lead scoringPoints per capture type, for example 100 for hot, 80 for warm, 10 for a quick scan, 20 for a session scan; the attendee score is the sum.
- Already captured?If the booth scans the same attendee again, the app offers the existing lead instead of a duplicate.
Event lead capture wherever partners meet your attendees.
Anywhere partners, sponsors or your own sales team talk to your attendees and want to know with whom afterward. Every event stays its own guest event on the same platform.
Sessions that create leads.
Talks and workshops are often why attendees come, yet nobody knows who actually sat in the room. The location scanner checks attendees in at the door by badge; the current session follows from time and room. Every check-in counts toward room utilization and automatically becomes a lead for the assigned exhibitors and the attendee’s account manager.
- Locations and sessionsRoom sizes and session capacities come from the event content; the status follows the clock.
- Utilization liveCheck-ins in this session against capacity, with a check-in list and a location switch.
- Where it endsEntry at the main door is the event check-in app; session scans that create leads are ScanMyLeads.
One lead capture app for every show on your calendar.
If you exhibit at many shows, you usually juggle a different rented scanner, login and export each time. With the Exhibitor Edition, your team does trade show lead capture with the same app and the same form everywhere: marketing sets up shows and the form, sales scans and qualifies.
| Show | Leads | HubSpot |
|---|---|---|
| Motion Tech Expo | 212 | In sync |
| Partner Day South | 94 | In sync |
| Industry Congress North | 156 | 2 retrying |
| Fall Expo | – | Planned |
Booth staff sign in to the web app, no app store. Capture by vCard QR, or enter a contact manually in seconds.
Field mapping in the back end, duplicate matching by email, a sync log with automatic retries. No code runs on your side.
The app scans vCard QR codes. Proprietary badge codes from other organizers cannot be read in general; use manual entry, or on request a connection to that organizer’s lead API.
A badge scanner app that shows each role only what it needs.
Each role gets its own tabs in the app: booth staff see their booth’s leads, account managers their attendees and exhibitors, the location scanner only check-ins. Agency staff scan in the "no guest data" privacy mode and see only green or red. Every sensitive action is recorded in an audit log secured as a hash chain.
- Hosted in GermanyBuilt and hosted in Germany, data on German servers.
- GDPR-compliantThe EU data protection regulation; data processing agreement and deletion policy in the Trust Center.
- TISAX-assessedThe information security assessment standard of the automotive industry, assessed for AirLST.
Default tabs of the four roles. Roles can be switched on and configured per event; exhibitors get the role through booth membership, account managers and admins are assigned by you.
To your exhibitors and attendees, it is your app.
ScanMyLeads is set up in the event settings, not programmed: when scanning is allowed, how the app looks, which address it runs on and who receives the lead list when.
App icon, start image, colors and corner radius; on your own domain instead of the AirLST address if you want.
Several languages with a default language; booth staff switch in the app. Scanning only works in the window you set.
Creates scannable badges for your attendees, to test ScanMyLeads ahead of time or hand out replacements on site.
From invitation to lead on one guest list.
Invitations, registration, check-in and badges have prepared the attendee; the scan at the booth turns them into a lead, and reports, export and your CRM take it from there. No point solution next to the event.
Event CRMContacts across all events
Guest List ManagementOne source of truth for the whole team
Event Website BuilderLanding pages without code
Invitation EmailsDigital invitations in your brand design
Event RegistrationForms, RSVPs, plus-ones
Event TicketingTamper-proof QR tickets
Seating ChartsTables and seats from the guest list
Workflow AutomationAutomate workflows
Event AppAgenda and ticket on the phone
Event Check-inScan instead of search at the door
Access ManagementCheck-in, badges, gates: the whole entrance
Name BadgesPrinted on arrival- You are here
Lead RetrievalScan leads at the booth 
Event SurveysPost-event feedback
Reporting & AnalyticsAttendance, no-shows, reporting
API & IntegrationsConnect CRM and IT
AI integration (MCP)Connect Claude, ChatGPT or Copilot
How a show runs with attendee registration, an exhibitor portal and badge printing is covered under trade show management. For an example of lead capture at a private trade show, see the Uhlmann customer story with its lead app at the booth.
How do you capture leads at a trade show with ScanMyLeads?
You scan the attendee badge, qualify the conversation in a short form and let the system deliver the leads at the time you set. ScanMyLeads covers the event in three phases.
- Prepare. Switch on ScanMyLead for the event and set the scanning window, activate roles, assign account managers, set up locations and sessions with capacity, build and publish the lead form, set branding and languages, and test with the badge generator.
- Live. Booth staff and account managers scan and qualify on their phones, the location scanner checks sessions in; the dashboard shows leads, hot rate, active exhibitors and the live activity feed.
- Follow up. The lead list goes out by email at the time you set, the export center delivers Excel files, and reports cover exhibitor performance, sessions and the lead funnel; the audit log records sensitive actions.
How does a lead retrieval app compare to business cards and rented scanners?
Business cards and paper lists get lost, and follow-up takes weeks. Rented badge scanners deliver contact data without context, with a different device and export at every show. A lead retrieval app like ScanMyLeads records what you talked about and how warm the interest is, in the same form at every event.
A lead is a contact with a conversation attached. Everything else is an address.
For organizers there is more: the scan meets the guest list, so exhibitors, account managers and door teams work with the same data, session visits become leads, and the dashboard shows live what happens at the booths.
How is lead retrieval priced?
ScanMyLeads is never priced per lead. Organizers license it per event; exhibitors using the Exhibitor Edition license it annually for their show calendar. We work out the scope for your event in a demo.