Telefónica case studyOne design, reused for every event.
This Telefónica case study shows how the company plans its events on its own with AirLST: 2,000 attendees, every template on brand, edited by drag and drop in AirLST Studio.
The challenge
Many events, one team, one brand.
Telefónica needed a flexible enterprise solution that adapts to its own planning and can still be changed while an event is live.
Because the team operates AirLST itself and plans all of its events independently, easy reuse was the top priority. So every template was configured once to match Telefónica's brand guidelines.
The AirLST solution
Drag-and-drop templates, content swapped quickly.
AirLST Studio lets Telefónica adapt its own templates easily and flexibly by drag and drop. Specific content can be swapped quickly.
Automated landing pages, ticket templates and default emails in the customer's design keep the planning of every single event clear and independent.
The result
One design that carries every new event.
Landing page, ticket and emails are ready as on-brand templates. For each event, the team only swaps the event-specific content and plans it independently, with the same look for all 2,000 attendees.
To see how companies run their own events on AirLST, take a look at corporate event management and the retail and consumer brands industry.
Telefónica case study FAQ
What did Telefónica need from an event platform?
Telefónica was looking for a flexible enterprise solution that adapts to its own planning and can still be changed while an event is running. The team wanted to operate the platform itself and plan every event on its own, so easy reuse was the top priority.
How does Telefónica keep every event on brand?
All templates were set up once in Telefónica's brand design: automated landing pages, ticket templates and default emails. Every new event starts from these templates, so registration pages, tickets and emails look consistent without extra design work.
How many attendees did Telefónica manage with AirLST?
The project covers 2,000 attendees, built on a single design that can be reproduced for as many events as needed.
Do you need developers to edit event templates in AirLST?
No. In AirLST Studio, templates are edited by drag and drop, and specific content can be swapped quickly. Telefónica plans each event independently, without writing code. Learn more about the event website builder.
Can event tickets be reused across events?
Yes. Telefónica uses ticket templates in its own design that are ready for every new event as soon as it is created. See how event ticketing in AirLST works.