Integration · HubSpot

HubSpot event management.Registrations, RSVPs and check-ins synced to HubSpot.

HubSpot event management works best as a pair: HubSpot keeps your contacts, lists and follow-up, AirLST runs the event itself. The AirLST HubSpot connector takes contacts and lists in as guests, and RSVP, attendance and no-shows go back to the HubSpot contact, ready for your workflows.

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Connector · HubSpotCustomer Day 2026ConnectedLog

Name	HubSpot list	Status
ABAnna Brooks	Customers East Coast	Confirmed
TLTom Lee	Customers East Coast	Checked in
EBEthan Brown	Prospects Q4	Invited
SRSofia Romano	Partners	Declined

2:31 PMHubSpot Tom Lee · attended → contact updated · connector
2:30 PMCheck-in Tom Lee checked in at Entrance A · check-in app
9:05 AMHubSpot list “Customers East Coast” · 186 contacts as guests · connector

HubSpot stays in chargeContacts and lists come from HubSpot, event data goes back.

Check-in includedThe check-in app for iOS and Android writes attendance in real time.

Ready for workflowsRSVP and attendance on the contact trigger your follow-up.

Trusted by leading event teams and enterprises

HubSpot knows your contacts. AirLST knows who showed up.

01Lists in

A HubSpot list becomes the guest list, with no CSV export in between.

02Event run in AirLST

Invitations, registration, capacity, waitlist, check-in and badges in one system.

03Results back

RSVP, attendance and no-shows land on the HubSpot contact for workflows and sales.

04Hosted in Germany

Guest data on servers in Germany, GDPR compliant, TISAX-assessed (the automotive industry’s information security standard).

01Connector

HubSpot contact in, event result back.

HubSpot stays the system of record for contacts, AirLST for the event. The connector creates HubSpot contacts and lists as guests; invitation, RSVP, attendance and no-show go back to the contact as properties or activities. Marketing and sales keep working in HubSpot, the event team in AirLST, and both see the same person.

Contacts and listsPick a HubSpot list as the audience; contacts arrive as guests with name, company and email.
Status backInvited, confirmed, declined, checked in or no-show, written back to the contact.
Fields and directionWhich field goes where is defined per project:
With supportMapping, testing and go-live with our Integration Services.

Connector · HubSpotCustomer Day 2026Field mappingSync

AirLST

HubSpot

Guest

Contact ← list “Customers East Coast”

Company

Contact.company

Guest status

Property → Confirmed, Declined

Attendance

Activity → “Attended Customer Day 2026”

No-show

Property → No-show

List Customers East Coast: 186 contacts created as guests, 4 updated, 0 conflicts.

Sample mapping, illustrative.

Direction per field: the contact comes from HubSpot, the status goes back

02Event day

What HubSpot doesn’t do at the door, AirLST does.

Guest list with capacity, QR code tickets, check-in, name badges: that is the part of the event a marketing CRM isn’t built for. In AirLST your staff scan guests with the check-in app for iOS and Android, badges print on site, and every check-in becomes the attendance that goes back to HubSpot.

Check-inCustomer Day 2026 · Entrance ALiveBadges

142 of 186 checked in · Entrance ASynced to HubSpot

Name	Company	Group	Status
TLTom Lee	Skyline Conventions	VIP	Checked in
JWJames Walker	Congress Partners LLC	VIP	Checked in
DSDavid Shaw	Tempo Events	Partners	Confirmed

Sample data, illustrativeSync interval:

Scan at the door, attendance on the contact

Check-in app

For iOS and Android; QR verification online and offline, shows and no-shows in real time.

Event app

Agenda and info for guests as a web app in the iPhone or Android browser, no App Store needed.

Badge printing

Name badges with barcode, printed on site in near real time.

Event resultCustomer Day 2026Back to HubSpot

Segment	Contacts	Next step in HubSpot
Checked in	142	Thank-you workflow, sales task
No-show	31	Recording and slides by email
Declined	13	Invite to the next date

The workflows run in HubSpot. AirLST supplies the status they start from.

Sample numbers, illustrative

03Follow-up

Follow up in HubSpot, based on who actually came.

Once attendance is on the contact, your follow-up no longer needs a spreadsheet. Attendees get the thank-you sequence and a task for sales, no-shows get the recording, and declines get the next invitation. The event result becomes part of the contact history in HubSpot and in the AirLST event CRM.

Attendance and no-showsChecked in or not, per contact, from the check-in app.
Post-event surveyA questionnaire after the event in AirLST, answers on the guest record.
ReportingNo-show rates and attendance in event reporting.
More systemsBI, finance or your website through the REST API, from the Professional plan.

The connector is a user. It has rights, and it has a log.

The HubSpot connector works through the roles and rights of the guest list like any other user, and every change it makes is recorded in the change log. Guest and event data stays with AirLST in Germany; what HubSpot processes on its own side is governed by your contract with HubSpot.

Hosted in GermanyGuest and event data in AirLST is stored on servers in Germany.
GDPR compliantThe data processing agreement and GDPR details are on the GDPR compliance page.
TISAX assessedThe information security assessment standard of the automotive industry, passed by AirLST.

PermissionHubSpotEvent teamCheck-in

Create guests–

Write status back––

Check guests in–

Send invitations––

Export––

Example. You assign rights per connection and per team member.

Part of AirLST

One guest record, seen from HubSpot and from the door.

The HubSpot connector reads and writes the same guest your team, the check-in app and reporting work with. That’s why there’s no export going stale and no import creating duplicates.

Can HubSpot be used for event management?

Partly. HubSpot is strong at what happens before and after an event: segmenting contacts, sending campaign emails, running workflows and handing leads to sales. What it isn’t built for is the event itself: a guest list with capacity and waitlist, personalized registration forms, QR code tickets, check-in at the door and name badges. HubSpot event management therefore usually means HubSpot plus an event platform, connected so that contacts flow in and results flow back.

With AirLST, that connection is the HubSpot connector. Your HubSpot list becomes the guest list, AirLST runs invitations, registration and check-in, and RSVP, attendance and no-shows go back to the HubSpot contact. Your HubSpot workflows then start from what really happened at the event, not from a spreadsheet someone uploads a week later.

HubSpot decides who gets invited. AirLST knows who walked through the door.

What runs in HubSpot, what in AirLST?

HubSpot: contacts and companies, lists and segments, campaign emails and nurturing, workflows, sales handoff.
AirLST: event invitations, event registration, guest list with capacity and waitlist, QR code tickets, check-in app, badges, event app, post-event survey.
Both: the contact. HubSpot owns the master data, AirLST adds the event history.

How does the setup work?

Choose the audience. A HubSpot list or segment becomes the guest list of your event.
Map the fields. Which contact fields come in, which event status goes back, as a property or an activity.
Run the event in AirLST. Invitations, registration, reminders, check-in and badges.
Sync back. RSVP, attendance and no-shows land on the HubSpot contact.
Follow up in HubSpot. Workflows for attendees, no-shows and declines.

Our Integration Services handle field mapping, testing and go-live. If your company runs Salesforce instead, see Salesforce event management; everything else, from the REST API to MCP for AI assistants, is on the integrations page.

FAQ

HubSpot event management: frequently asked questions

Does HubSpot have an event app?

HubSpot is built around contacts, emails and workflows, not around the attendee on site. With AirLST you add both apps an event needs: an event app that guests open in the iPhone or Android browser, with no App Store download, and a check-in app for iOS and Android that your staff use at the door. Every check-in lands on the same guest record and goes back to the HubSpot contact through the connector.

Can you create events in HubSpot and run registration in AirLST?

Yes, that is the typical split. Your target audience comes from a HubSpot list, AirLST runs the event: registration forms, invitations, capacity, waitlist, check-in and badges. Whether the connector writes to HubSpot marketing events or to contact properties and activities is defined per project: .

How do RSVPs and check-ins get back into HubSpot?

Through the connector. Invitation status, RSVP, attendance and no-show are written back to the HubSpot contact, where your HubSpot workflows can pick them up, for example a thank-you sequence for attendees and a recording email for no-shows. Which fields and how often they sync: .

Which AirLST plan includes the HubSpot connector?

AirLST is free for up to 50 guests per event, and API Access for integrations is included from the Professional plan; see pricing. Availability of the HubSpot connector per plan: . Field mapping and go-live can be handled by our Integration Services.

Is attendee data from HubSpot safe in AirLST?

Guest and event data is stored on servers in Germany and processed in line with the GDPR. AirLST is TISAX-assessed; TISAX is the information security assessment standard of the automotive industry. The connector works with its own rights like a user, and every change is recorded in the change log. Details are in the Trust Center.