The AirLST Event CRM is your central attendee database — across events, GDPR-compliant, and seamlessly integrable into your existing systems. From the first contact to post-event follow-up.
Anyone who regularly organizes events knows the problem:
Contact data is scattered across Excel spreadsheets, email inboxes, and various tools. A traditional CRM system is built for sales — not for the requirements of attendee management.
AirLST Event CRM was developed specifically for the event industry. It brings together all guest data in one central, cross-event database and eliminates data silos. This gives you a complete overview of every contact — including attendance history, preferences, and communication records.
Each event has its own Excel list. There’s no clear overview of who has attended which events or trainings, or what preferences an attendee has.
Copy-Paste zwischen CRM, Einladungstool und Gästeliste. Fehlerquellen überall, aktuelle Daten nirgends.
Personal data in shared spreadsheets — no deletion policies, no consent management, no audit trail. Problems are already built in.
AirLST Event CRM offers a wide range of features specifically tailored to the needs of event managers. At its core, it’s designed to map the entire attendee lifecycle in one system — from the first contact to online registration and on-site check-in.
Cross-Event Contact Profiles
All attendee data is stored centrally and linked across multiple events. You can see at a glance which events a guest has attended and their current status.
Intelligent Segmentation
Filter and group your guests by criteria such as industry, company size, VIP status, or attendance history. This allows you to create tailored guest lists for each event.
Event Lifecycle Tracking
Track every touchpoint: invitation sent, opened, confirmed, checked in, feedback submitted — all on a single timeline.
Seamless System Integration
Connect the Event CRM with your existing tools — whether Salesforce, HubSpot, SAP, or other systems. Open interfaces ensure data flows automatically in both directions.
GDPR-Compliant Data Management
Consents, deletion policies, and access rights are managed automatically. This ensures full compliance with the General Data Protection Regulation without any extra effort.
Real-Time Analytics and Dashboards
Track response rates, attendance, and engagement metrics in real time. The integrated dashboards provide the foundation for data-driven decisions in attendee management.
Contact Profile
Each contact has a central profile containing all events, interactions, and preferences. Your team can immediately see if someone is a VIP, any dietary requirements, or how many times the guest has participated.
Integration
No more broken workflows: AirLST synchronizes attendee data bidirectionally with Salesforce, HubSpot, Microsoft Dynamics, or any other system via API. Changes in one system automatically appear in the other.
Segmentation
Create dynamic guest segments based on any criteria: VIP status, industry, attendance history, company size, or your own tags. Segments update automatically.
Attendee data is sensitive. AirLST was built with privacy as a core principle — not as an afterthought.
Manage and document consents for each specific purpose.
Manage and document consents for each specific purpose.
Every change is documented — who, when, and what.
Data stored exclusively on servers within the EU.
Over ten years of experience, thousands of projects, and countless delighted attendees — that’s AirLST.
Less Manual Data Maintenance
Faster Invitation Processes
GDPR-Compliant by Design
Setup for Your First Event
Plan your own events with up to 50 guests — including landing page, email delivery and ticket scan.
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Since 2020, we have been at the heart of attendee management at Mercedes. Today, we manage participants for most internal meetings and events, as well as for major high-profile corporate gatherings.
As an exclusive sponsor of the UEFA Champions League and Formula 1, Heineken distributes ticket allocations worldwide using AirLST. VIP ticketing, guest management, and check-in — for unforgettable motorsport experiences.
Virtual events that connect — for Zalando. Three days full of digital insights, discussions, and networking. With breakout rooms, polls, livestreams — and attendee management that keeps everything running smoothly.
For over six years, Munich Airport has managed its attendee processes with AirLST, ensuring on-site check-in faster than at the departure gates :-)
For Telefónica Germany, we manage the entire attendee process for internal large-scale events — from invitations and registrations to check-in.
Masters are made with AirLST. At the IHK, graduates manage their own attendee processes — simple, efficient, and fully digital.
A successful event starts with clear structures and complete data. With the AirLST Event CRM, event managers have all attendee information in one central platform. From the first invitation and online registration to on-site check-in and post-event follow-up, all data is stored GDPR-compliantly on EU servers and accessible at any time. Unlike traditional CRMs like Salesforce or HubSpot, which focus on sales pipelines, AirLST Event CRM guides your guests through the entire event lifecycle. Thanks to bidirectional synchronization, all event data flows automatically back into your main CRM, keeping your database always up to date.
With AirLST, you can maintain a complete overview of your guests across multiple events. Each attendee has a central profile documenting participation history, preferences, and all prior interactions. This makes it easy to identify your most loyal guests and send targeted invitations or plan VIP areas. Dynamic segmentation allows you to filter groups by industry, company size, or custom tags. Segments update automatically, ensuring you always have the right guest lists ready for every event.
AirLST Event CRM connects effortlessly with Salesforce, HubSpot, Microsoft Dynamics, SAP, or any other CRM. Updates to contacts, guest lists, or segments are synchronized in real time, preventing data silos. Individual integrations via REST API or traditional Excel import/export are also possible, so event managers can ensure that all systems stay up to date.
Data privacy is a core principle of AirLST. All information is stored on EU servers, and role-based access ensures that only authorized personnel can access sensitive data. With built-in consent management, automatic deletion schedules, and a complete audit trail, the platform is GDPR-compliant by design and simplifies compliance with all data protection requirements.
The AirLST Event CRM provides transparent, real-time insights into RSVP rates, attendance, and engagement metrics. Integrated dashboards support data-driven planning, enable quick decisions during events, and simplify post-event follow-up.
→ Learn more about Event Analytics & Reporting
The Event CRM is part of the AirLST platform and can be combined with other modules to cover the entire event process. The Seating Module lets you create digital seating plans, manage VIP areas, and automatically sync the seating arrangement with your guest list. The Invitation Management module enables personalized mailings and automated segmentation, while the Check-in App provides real-time status updates. With the Webpage Builder, you can create event landing pages for registrations, and the Event Analytics module delivers comprehensive reports on attendees, feedback, and engagement.
Get started with AirLST Event CRM today and experience how attendee management, guest segmentation, and event tracking all work seamlessly in one system. Test the platform for free, scale as needed, and keep all your events under control — efficiently, clearly, and fully GDPR-compliant.
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