The AirLST Event CRM is your central attendee database—used across all events, GDPR-compliant, and seamlessly integrable with your existing systems. From the first point of contact through to post-event follow-up.
Anyone who regularly organizes events knows the problem
Contact data is scattered across Excel spreadsheets, email inboxes, and various tools. Traditional CRM systems are designed for sales—not for the requirements of attendee management.
The AirLST Event CRM was specifically developed for the event industry. It brings all guest data together in a central, event-overarching database and eliminates data silos. This gives you a complete overview of every contact, including participation history, preferences, and communication history.
Every event has its own Excel list. There is no overview of who has already attended which events, trainings, or similar sessions, nor of a participant’s event preferences.
Copying and pasting between CRM, invitation tools, and guest lists. Errors everywhere, and up-to-date data nowhere.
Personal data in shared spreadsheets, with no retention periods, no consent management, and no audit trail. Problems are practically inevitable.
The AirLST Event CRM offers a wide range of features specifically designed to meet the needs of event managers. At its core, it is about mapping the entire attendee lifecycle in one system—from the initial point of contact and online registration through to on-site check-in.
Cross-event contact profiles
All attendee data is stored centrally and linked across multiple events. You can see at a glance which events a guest has already attended and what status they have.
Intelligent Segmentation
Filter and group your guests by criteria such as industry, company size, VIP status, or participation history. This allows you to create precisely tailored guest lists for each event.
Event Lifecycle Tracking
Track every touchpoint: invitation sent, opened, confirmed, checked in, feedback provided — all displayed on a single timeline.
Seamless System Integration
Connect the Event CRM with your existing tools—whether Salesforce, HubSpot, SAP, or other systems. Thanks to open interfaces, data flows automatically in both directions.
GDPR-Compliant Data Management
Consents, retention periods, and access rights are managed automatically. This ensures full compliance with the General Data Protection Regulation (GDPR) without any additional effort.
Real-Time Analytics and Dashboards
Track response rates, attendance rates, and engagement metrics in real time. The integrated dashboards provide the foundation for data-driven decisions in visitor management.
Contact Profile
Every contact has a centralized profile containing all events, interactions, and preferences. Your team can instantly see whether someone is a VIP, their dietary requirements, and how many times they have participated in your events before.
Integration
No more media breaks: AirLST synchronizes attendee data bidirectionally with Salesforce, HubSpot, Microsoft Dynamics, or any other system via API. Changes made in one system automatically appear in the other.
Segmentation
Create dynamic guest segments based on any criteria: VIP status, industry, attendance history, company size, or your own tags. Segments update automatically.
Participant data is sensitive. AirLST was built with data protection as a core principle — not as an afterthought.
Manage and document consents for each specific purpose.
Manage and document consents for each specific purpose.
Every change is documented — who, when, and what.
Data stored exclusively on servers within the EU.
Over ten years of experience, thousands of projects, and countless delighted attendees — that’s AirLST.
Less Manual Data Maintenance
Faster Invitation Processes
GDPR-Compliant by Design
Setup for Your First Event
Plan your own events with up to 50 guests — including landing page, email delivery and ticket scan.
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Since 2020, we have been at the heart of guest management at Mercedes. Today, we manage participants for most internal meetings and events, as well as for major high-profile corporate gatherings.
As an exclusive sponsor of the UEFA Champions League and Formula 1, Heineken distributes ticket allocations worldwide using AirLST. VIP ticketing, guest management, and check-in — for unforgettable motorsport experiences.
Virtual events that connect — for Zalando. Three days full of digital insights, discussions, and networking. With breakout rooms, polls, livestreams — and participant management that keeps everything running smoothly.
For over six years, Munich Airport has managed its articipant processes with AirLST, ensuring on-site check-in faster than at the departure gates :-)
For Telefónica Germany, we manage the entire participant process for internal large-scale events — from invitations and registrations to check-in.
Masters are made with AirLST. At the IHK, graduates manage their own participant processes — simple, efficient, and fully digital.
A successful event starts with clear structures and complete data. With the AirLST Event CRM, event managers have all attendee information in one central place. From the initial invitation and online registration through on-site check-in and post-event follow-up, all data is stored in full GDPR compliance on EU servers and is accessible at any time. Unlike traditional CRMs such as Salesforce or HubSpot, which focus on sales pipelines, the AirLST Event CRM supports your guests throughout the entire event lifecycle. Thanks to bidirectional synchronization, all event data flows automatically back into your main CRM, ensuring your database is always up to date.
With AirLST, you maintain a clear overview of your guests across multiple events. Each participant has a central profile that documents their attendance history, preferences, and all previous interactions. This allows you to instantly identify your most loyal guests and send targeted invitations or plan VIP areas accordingly. Dynamic segmentation enables you to filter groups by industry, company size, or custom tags. Segments update automatically, ensuring you always have the right guest lists ready for each event.
The AirLST Event CRM can be easily connected with Salesforce, HubSpot, Microsoft Dynamics, SAP, or any other CRM system. Changes to contacts, guest lists, or segments are synchronized in real time, helping to eliminate data silos. Custom integrations via REST API as well as traditional Excel imports and exports are also supported. This ensures that event managers can keep all systems consistently up to date.
Data protection is a core principle at AirLST. All data is stored on servers within the EU, and role- and permission-based access control ensures that only authorized users can access sensitive information. With integrated consent management, automatic retention periods, and a complete audit trail, the platform is GDPR-compliant by design and makes it easy to meet all data protection requirements.
The AirLST Event CRM provides transparent real-time insights into response rates, attendance rates, and engagement metrics. The integrated dashboards support event managers in data-driven planning, enable quick decision-making during events, and simplify post-event follow-up.
→ More about event statistics & reporting
The Event CRM is part of the AirLST platform and can be combined with additional modules to cover the entire event process. With the seating module, you can create digital seating plans, manage VIP areas, and automatically synchronize seating arrangements with your guest list. The invitation management module enables personalized mailings and automated segmentation, while the check-in app provides real-time status updates. With the web page builder, you can create event landing pages for registrations, and the event statistics module delivers comprehensive insights into attendees, feedback, and engagement.
Get started with the AirLST Event CRM today and experience how easy attendee management, guest segmentation, and event tracking can be in a single system. Try the platform for free, scale as needed, and keep all your events in view—efficiently, clearly, and in full GDPR compliance.
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