System for managing your driving experience

Experts in participant management for the automotive industry

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Nahaufnahme einer lächelnden Frau mit rotem Haar, die in einem Auto sitzt und lenkt.

We have been a reliable partner to the automotive industry for more than 20 years

With many years of expertise, AirLST provides comprehensive solutions for participant management in the automotive industry. We specialize in the professional organization and smooth execution of participant management processes. Trust our experience to successfully manage your events and provide optimal support for your participants.

Airlst.com Is average with 4.92 out of 5 stars rated based on 312 customer reviews by the AL-Consumer Satisfaction Panel.

“The support from the AirLST team was impeccable, super nice and always easy to reach. It's easy to learn how to use the software and the feedback from our guests about the process was consistently positive. So gladly again and again.”
T. Singer
“Perfect tool and a high degree of customization for websites and emails. Helped me a lot to manage my 1,000 participants correctly. And finally a seamless check-in app without a lot of tam-tam.”
M. Prell

A selection of our customers in the automotive sector

BMW-Logo mit blau-weißen Quadranten in einem schwarzen KreisMercedes Stern Markenlogo.Volkswagen-Logo.
We get the most out of your events.

Complex processes. Solved simply.


Perfect processes.
Impressive events.

With AirLST, managing participants for your new vehicle presentations becomes simple and efficient. From invitations to test vehicle coordination, scheduling conversation partners, accommodation, and catering—AirLST seamlessly covers all requirements of your event.

Accurate, efficient, individual

AirLST – your partner for professional participant management at automotive trade fairs. With many years of experience, we provide precise, efficient, and individually tailored solutions so your event runs smoothly and you can focus entirely on your presentation.

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Effective customer loyalty starts in the showroom

Showroom events reimagined: customer loyalty with a system. With AirLST, you can create targeted invitations for existing customers and prospects—and generate valuable touchpoints for your brand. Plan efficiently and strengthen your customer relationships.

More leads.
More test drives.
More deals.

Quickly create registration forms for test drives and prospects. This way, AirLST supports dealerships and workshops in building new customer relationships in a targeted way.

AirLST meets TISAX® requirements

The ENX Association supports, through TISAX (Trusted Information Security Assessment Exchange) on behalf of the VDA, the mutual acceptance of information security assessments in the automotive industry.

Customer project example

Digital logbook solution for test drives

In the context of new vehicle presentations or test drives, it is important to precisely document who used which car for a test drive and when. With AirLST, you have access to a digital logbook and always maintain an overview.

Your benefits with AirLST

Whether it's a major event, an exclusive brand presentation or a business conference — we offer the right solution for every type of event. Our software and services can be flexibly adapted to your requirements.

Flexible licensing models

Complete freedom of choice — AirLST adapts to your requirements, not the other way around.

State-of-the-art technology

With AirLST, you rely on a platform that is constantly being developed — secure, scalable and future-oriented.

Certifications & trainings

On equal footing with our expertise, you will become a competent contact person for your customers.

Sales boost included

Whether preparing an offer or pitching — we will help you present your projects convincingly.

Strong marketing support

Benefit from high-quality materials, co-branding opportunities, and shared visibility.

Are you interested or have any questions?

We are here for you and show you in person how it works.

Successful Projects. Happy Clients.

A behind-the-scenes look at our corporate and client events.

AirLST and Mercedes-Benz Logo

Company-Wide Participant Management

Since 2020, we have been at the heart of guest management at Mercedes. Today, we manage participants for most internal meetings and events, as well as for major high-profile corporate gatherings.

15K Events
1M Participants
5K User
Mercedes-Benz Zentrale
AirLST and HEINEKEN Logo

VIP Ticketing System

As an exclusive sponsor of the UEFA Champions League and Formula 1, Heineken distributes ticket allocations worldwide using AirLST. VIP ticketing, guest management, and check-in — for unforgettable motorsport experiences.

15.000 VIP Tickets
78 Countries
500 User
Formel 1 Rennstrecke
AirLST and Zalando Logo

Digital Acceleration Summit

Virtual events that connect — for Zalando. Three days full of digital insights, discussions, and networking. With breakout rooms, polls, livestreams — and participant management that keeps everything running smoothly.

1.500 Participants
80 Streams
70K Min. Streaming
Zalando Event
AirLST and Munich Airport Logo

One System for All Events

For over six years, Munich Airport has managed its articipant processes with AirLST, ensuring on-site check-in faster than at the departure gates :-)

300 Events
50.000 Participants
25 User
Flughafen München
AirLST and Telefónica Logo

Employee Events & Conferences

For Telefónica Germany, we manage the entire participant process for internal large-scale events — from invitations and registrations to check-in.

200+ Events/Year
45.000 Participants
120 User
Telefónica Konferenz
AirLST and IHK Logo

Best of IHK

Masters are made with AirLST. At the IHK, graduates manage their own participant processes — simple, efficient, and fully digital.

50+ Chambers
10.000 Graduates
100% Digital
IHK Event

Driving Experiences and Test Drives with a System

A system for test drives and driving experiences is a modern software solution that supports companies in the automotive or lifestyle sector in organizing, planning, and executing test drives and driving events. It optimizes the entire process, from scheduling appointments to post-event follow-up, ensuring a smooth and efficient experience management process.

The system allows customers to easily book test drives or driving experiences online. They can choose from available dates, vehicle models, and locations, making the planning process much more convenient. Automated confirmations, reminders, and personalized offers increase participation rates and improve customer satisfaction.

For management, the system provides a centralized platform where appointments, vehicles, drivers, and schedules are clearly organized. It also ensures efficient vehicle allocation, prevents overbooking, and provides real-time status updates on reservations. In addition, reporting and analytics can be generated to analyze user behavior and optimize the offering.

Another key feature is the integration of feedback and rating functionalities to continuously improve the customer experience. Follow-up of sales decisions and customer relationship management is also facilitated, which helps to accelerate the overall sales process.

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Certifications
TISAX ENX logo
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