Exclusive driving moments, professionally managed

Experts in participant management for the automotive industry

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Nahaufnahme einer lächelnden Frau mit rotem Haar, die in einem Auto sitzt und lenkt.

We have been a reliable partner to the automotive industry for more than 20 years

With many years of expertise, AirLST offers comprehensive solutions for participant management in the automotive industry. We specialize in the professional organization and smooth execution of participant management processes. Rely on our experience to make your events successful and provide optimal support for your participants.

Airlst.com Is average with 4.92 out of 5 stars rated based on 312 customer reviews by the AL-Consumer Satisfaction Panel.

“The support from the AirLST team was impeccable, super nice and always easy to reach. It's easy to learn how to use the software and the feedback from our guests about the process was consistently positive. So gladly again and again.”
T. Singer
“Perfect tool and a high degree of customization for websites and emails. Helped me a lot to manage my 1,000 participants correctly. And finally a seamless check-in app without a lot of tam-tam.”
M. Prell

A selection of our customers in the automotive sector

BMW-Logo mit blau-weißen Quadranten in einem schwarzen KreisMercedes Stern Markenlogo.Volkswagen-Logo.
We get the most out of your events.

Complex processes. Solved simply.


Perfect processes.
Impressive events.

AirLST makes managing your new car presentation easy and efficient.
From invitation to test car coordination, interlocutor planning, accommodation and catering — AirLST seamlessly covers all the requirements of your event.

Accurate, efficient, individual

AirLST — your partner for professional participant management at automotive trade shows. Thanks to many years of experience, we offer precise, efficient and individually tailored solutions so that your event runs smoothly and you can concentrate entirely on your presentation.

Effective customer loyalty starts in the showroom

Showroom events rethought: Systematic customer loyalty. With AirLST, you create targeted invitations for existing and prospective customers — and create valuable contact points for your brand. Plan efficiently and strengthen your customer relationships.

More leads.
More test drives.
More deals.

Create registration forms for test drives and interested parties in no time at all. In this way, AirLST specifically supports branches and workshops in establishing new customer relationships.

AirLST meets TISAX® requirements

With TISAX (Trusted Information Security Assessment Exchange) on behalf of the VDA, the ENX Association supports the joint acceptance of information security tests in the automotive industry.

Customer project example

Digital logbook solution for test drives

As part of new car presentations or test drives, it is important to document exactly who used which car for a test drive and when. With AirLST, you have access to a digital logbook and keep track of everything at all times.

Your benefits with AirLST

Whether it's a major event, an exclusive brand presentation or a business conference — we offer the right solution for every type of event. Our software and services can be flexibly adapted to your requirements.

Flexible licensing models

Complete freedom of choice — AirLST adapts to your requirements, not the other way around.

State-of-the-art technology

With AirLST, you rely on a platform that is constantly being developed — secure, scalable and future-oriented.

Certifications & trainings

On equal footing with our expertise, you will become a competent contact person for your customers.

Sales boost included

Whether preparing an offer or pitching — we will help you present your projects convincingly.

Strong marketing support

Benefit from high-quality materials, co-branding opportunities, and shared visibility.

Are you interested or have any questions?

We are here for you and show you in person how it works.

Successful Projects. Happy Clients.

A behind-the-scenes look at our corporate and client events.

AirLST and Mercedes-Benz Logo

Company-Wide Attendee Management

Since 2020, we have been at the heart of attendee management at Mercedes. Today, we manage participants for most internal meetings and events, as well as for major high-profile corporate gatherings.

15K Events
1M Attendees
5K User
Mercedes-Benz Zentrale
AirLST and HEINEKEN Logo

VIP Ticketing System

As an exclusive sponsor of the UEFA Champions League and Formula 1, Heineken distributes ticket allocations worldwide using AirLST. VIP ticketing, guest management, and check-in — for unforgettable motorsport experiences.

15.000 VIP Tickets
78 Countries
500 User
Formel 1 Rennstrecke
AirLST and Zalando Logo

Digital Acceleration Summit

Virtual events that connect — for Zalando. Three days full of digital insights, discussions, and networking. With breakout rooms, polls, livestreams — and attendee management that keeps everything running smoothly.

1.500 Attendees
80 Streams
70K Min. Streaming
Zalando Event
AirLST and Munich Airport Logo

One System for All Events

For over six years, Munich Airport has managed its attendee processes with AirLST, ensuring on-site check-in faster than at the departure gates :-)

300 Events
50.000 Attendees
25 User
Flughafen München
AirLST and Telefónica Logo

Employee Events & Conferences

For Telefónica Germany, we manage the entire attendee process for internal large-scale events — from invitations and registrations to check-in.

200+ Events/Year
45.000 Attendees
120 User
Telefónica Konferenz
AirLST and IHK Logo

Best of IHK

Masters are made with AirLST. At the IHK, graduates manage their own attendee processes — simple, efficient, and fully digital.

50+ Chambers
10.000 Graduates
100% Digital
IHK Event

Driving Experiences und Probefahrten mit System

Ein System für Probefahrten und Driving Experiences ist eine moderne Softwarelösung, die Unternehmen im Automobil- oder Lifestyle-Bereich bei der Organisation, Planung und Durchführung von Probefahrten sowie Fahr-Erlebnissen unterstützt. Es optimiert den gesamten Ablauf, von der Terminvereinbarung bis hin zur Nachbereitung, und sorgt für eine reibungslose, effiziente Erlebnisverwaltung.

Das System ermöglicht es Kunden, einfach online Termine für Probefahrten oder Driving Experiences zu buchen. Dabei können sie aus verfügbaren Terminen, Fahrzeugmodellen und Standorten wählen, was die Planung für den Kunden deutlich komfortabler macht. Automatisierte Bestätigungen, Erinnerungen und personalisierte Angebote erhöhen die Teilnahmequote und verbessern die Kundenzufriedenheit.

Für das Management bietet das System eine zentrale Plattform, auf der Termine, Fahrzeuge, Fahrer und Fahrerpläne übersichtlich verwaltet werden. Es sorgt auch für eine effiziente Einteilung der Fahrzeuge, verhindert Überbuchungen und gibt Echtzeit-Statusinformationen zu den Buchungen aus. Zudem lassen sich Auswertungen erstellen, um das Nutzerverhalten zu analysieren und die Angebotspalette gezielt zu optimieren.

Ein weiteres wichtiges Feature ist die Integration von Feedback- und Bewertungsfunktionalitäten, um die Kundenerfahrung kontinuierlich zu verbessern. Auch die Nachverfolgung von Verkaufsentscheidungen und Kontaktpflege wird durch eine solche Lösung erleichtert, was den Vertriebsprozess insgesamt beschleunigt.

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