Hybrid events or hybrid events are events that take place both virtually and in person. Since we developed a platform for virtual events during the Covid-19 pandemic, we naturally also receive inquiries for hybrid events. The restrictions on attendee numbers and anticipated relaxations make hybrid formats attractive for organizers. This allows the live aspect of an event to be preserved while simultaneously expanding its reach. Furthermore, hybrid events currently offer the advantage of mitigating the impact of renewed restrictions on live events.
So we have to ask ourselves: What do hybrid events look like? What factors are involved? What do our customers understand by them, and what is expected of us as a platform provider for hybrid events? Hybrid events have a virtual component and an on-site component. There is a live audience and other viewers or visitors who follow hybrid events online and, depending on the concept, are actively involved.
The most important component of hybrid formats is therefore the live stream. What happens live on-site is recorded and streamed on an event landing page. The audience logs into the event landing page and can follow the on-site activities and interact. For example, if specific questions are asked from the audience during a stage presentation, online participants can simultaneously ask their questions to the moderators via chat. If audience sentiment is gathered, they don't raise their hand, but click on an automatically displayed survey to participate. Even applause can be transmitted from the virtual space.
Some event formats are more suitable for hybrid events than others. For example, a virtual concert is considered less equivalent to a live concert by the audience than, say, a hybrid trade fair, a product presentation, or a general assembly. Especially in the B2B sector, hybrid events can optimally complement live events, as the focus here is less on the live experience and more on reach, information content, and networking opportunities. All factors that can also be well implemented in a hybrid setting.
Currently, our customers primarily organize virtual and Hybrid Events as well as virtual and hybrid trade fairs.
We anticipate that hybrid events will establish themselves long-term as event formats that optimally combine the benefits of virtual and live events. This will undoubtedly increase reach. Global participants can be engaged, and events become more sustainable. Content can be distributed more strategically, and follow-up is based on reliable data sets. Through exciting and innovative hybrid events, companies and agencies can stand out from the crowd and leave a lasting impression.
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