Designed specifically for in-house trade fairs

Participant management
for your in-house exhibition

From personalized invitations and RSVP tracking to on-site check-in — AirLST is your all-in-one solution for professional invitation and visitor management at in-house trade fairs.

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The Challenge

Do you recognize this from your in-house trade fair?

Many companies face the same issues at in-house events — from messy Excel sheets to chaotic entry management.

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Excel chaos with invitations

Guest lists spread across multiple Excel files, manually tracking RSVPs, lost emails — managing invitations can take weeks instead of hours.

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Long lines at the entrance

Endless name lists at the door, cumbersome paper check-ins, frustrated guests — the first impression of your in-house fair suffers.

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No real-time overview

Who has confirmed attendance? Who’s already on-site? How many VIPs are still missing? Without a visitor management system, these questions remain unanswered until after the event.

Features

Everything your in-house trade fair needs

AirLST digitizes the entire participant management process — from the first invitation to post-event reporting.

Invitation Management

Send personalized invitations in minutes

Create customized digital invitations in your company’s corporate design. Each guest receives a personal landing page with RSVP functionality, where they can confirm attendance, register accompanying persons, and select preferences for workshops or sessions.

✓ Email & SMS✓ Corporate design✓ Accompanying guests
Hausmesse Sign-Up

On-Site Check-In

Seamless entry with QR codes

Say goodbye to paper lists at the entrance. With AirLST Check-In, your staff can simply scan guests’ QR codes — using a smartphone, tablet, or self-check-in terminal. The status is updated instantly on the dashboard, giving your team real-time visibility of who’s on-site.

✓ QR code scanning✓ Real-time status✓ Self-check-in
✓ Exclusive quotas

Visitor Management

Real-time dashboard for full control

Keep track of your entire in-house trade fair: How many guests have confirmed? Who has already checked in? Which VIPs are still expected? The live dashboard gives you all key KPIs at a glance — providing the data you need to make your future events even better.

✓ Live KPIs✓ VIP tracking✓ Export & reporting
Zusagequote
0
Check-In-Rate
0
VIP Anwesend
0
Noch erwartet
0
Anmeldungen pro Woche
It’s That Easy

4 Steps to the Perfect In-House Trade Fair

1

Import guest list

Upload your existing guest list from Excel, CSV, or your CRM. AirLST maps the data automatically.

2

Send invitations

Create personalised invitations in your corporate design and send them via email or SMS.

3

RSVP & Check-in

Track confirmations and cancellations live in the dashboard and check guests in on the event day via QR code.

4

Analyse & optimise

Export attendee data and insights for your reporting and use the findings to improve your next trade show.

Numbers That Impress

Over ten years of experience, thousands of projects, and countless delighted participants — that’s AirLST.

5
+

Companies trust AirLST

5
Mio+

Guests managed

0
%

Higher RSVP rate

<
0
Sek.

Check-in per guest

Use Cases

For Every Type of In-House Trade Fair

Whether it’s a customer trade fair, technology day, or sales event — AirLST adapts to your format.

Customer & In-House Trade Fairs

Invite customers and prospects to your in-house event. Manage VIP areas, workshop registrations, and catering preferences centrally in one tool.

Technology & Product Days

Showcase new products and innovations. AirLST supports session bookings, time slot management, and participant assignment to demos.

Partner & Sales Events

Organize exclusive events for your partner network. Use category tags, automated reminders, and detailed participant reporting.

Frequently Asked Questions

FAQ on In-House Trade Fairs

What is attendee management for trade shows?

Attendee management for trade shows covers the entire guest experience — from the digital invitation and RSVP tracking through to on-site check-in. Professional software like AirLST automates each of these steps and gives you a real-time overview of confirmations, cancellations, attendee numbers and check-in status.

How does invitation management for in-house trade shows work?

With AirLST, you create personalised digital invitations for your trade show that are sent via email or SMS. Each guest receives an individual landing page where they can confirm or decline, register additional guests and indicate their preferences. All responses are automatically captured in your dashboard.

Can I use AirLST for small trade shows with fewer than 100 guests?

Yes, AirLST scales flexibly from small trade shows with 50 guests to large in-house events with several thousand attendees. The software adapts to your event size — you only pay for what you need.

What check-in options are available on-site?

AirLST offers QR code-based check-in via smartphone or tablet, self-check-in terminals for the entrance area, and manual check-in via the guest list. All check-ins are displayed in real time in the dashboard.

How long does the setup take for a trade show?

The basic setup of your trade show in AirLST typically takes less than 30 minutes. You import your guest list, adapt the invitation template to your corporate design and define the RSVP options. You can then start sending invitations straight away.

Can I import my existing guest list?

Yes, AirLST supports the import of guest lists from Excel, CSV and common CRM systems. Existing contact data is mapped automatically and can be used directly for sending invitations.

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Successful Projects. Happy Clients.

A behind-the-scenes look at our corporate and client events.

AirLST and Mercedes-Benz Logo

Company-Wide Attendee Management

Since 2020, we have been at the heart of attendee management at Mercedes. Today, we manage participants for most internal meetings and events, as well as for major high-profile corporate gatherings.

15K Events
1M Attendees
5K User
Mercedes-Benz Zentrale
AirLST and HEINEKEN Logo

VIP Ticketing System

As an exclusive sponsor of the UEFA Champions League and Formula 1, Heineken distributes ticket allocations worldwide using AirLST. VIP ticketing, guest management, and check-in — for unforgettable motorsport experiences.

15.000 VIP Tickets
78 Countries
500 User
Formel 1 Rennstrecke
AirLST and Zalando Logo

Digital Acceleration Summit

Virtual events that connect — for Zalando. Three days full of digital insights, discussions, and networking. With breakout rooms, polls, livestreams — and attendee management that keeps everything running smoothly.

1.500 Attendees
80 Streams
70K Min. Streaming
Zalando Event
AirLST and Munich Airport Logo

One System for All Events

For over six years, Munich Airport has managed its attendee processes with AirLST, ensuring on-site check-in faster than at the departure gates :-)

300 Events
50.000 Attendees
25 User
Flughafen München
AirLST and Telefónica Logo

Employee Events & Conferences

For Telefónica Germany, we manage the entire attendee process for internal large-scale events — from invitations and registrations to check-in.

200+ Events/Year
45.000 Attendees
120 User
Telefónica Konferenz
AirLST and IHK Logo

Best of IHK

Masters are made with AirLST. At the IHK, graduates manage their own attendee processes — simple, efficient, and fully digital.

50+ Chambers
10.000 Graduates
100% Digital
IHK Event

In-House Trade Fair Participant Management:
Professional, Digital, and Efficient

An in-house trade fair — also called a company-hosted trade fair — is one of the most effective formats in B2B marketing. Companies open their own premises to showcase products, innovations, and services to customers, partners, and prospects. To make these events leave the right impression, more than just a good program is required: professional participant management is the foundation for a smooth process — from the first invitation to final reporting.

With AirLST, you manage invitations, RSVPs, check-ins, and reporting in a single software — intuitive, real-time, and seamlessly linked to your digital guest list.

What Is Participant Management for In-House Trade Fairs?

Participant management covers all processes related to guest care — from digital invitations and registration to check-in on the day of the event. Professional participant management ensures that:

VIPs are properly attended to and prioritized

Invitations are personalized and delivered on time
RSVPs can be tracked in real time
Entry is fast, organized, and free of queues


Especially for events with 100+ guests, manual management quickly becomes overwhelming.

A digital tool like AirLST solves this problem and saves valuable preparation time.

Common Challenges in Invitation Management

Organizing an in-house trade fair comes with recurring challenges:

  • Last-Minute-Zu- und Absagen Last-minute RSVPs require quick adjustments to guest lists
  • Special requests – Such as accompanying persons or workshop preferences — need to be integrated flexibly
  • Manual Excel lists are error-prone and offer no real-time overview
  • Team coordination without a central solution quickly becomes confusing

Without digital support, invitation management can take several workdays — time better spent elsewhere.

AirLST: Your Digital Participant Management for In-House Trade Fairs

AirLST addresses the typical challenges of in-house trade fair management with smart features:

  • Personalized Invitation Management: Send individual digital invitations via email or SMS — in your corporate design, with personalized addressing and direct RSVP functionality.
  • Real-Time RSVP Tracking: All confirmations and cancellations automatically appear in the dashboard. You can see at any time how many guests have confirmed, who is pending, and how response rates are developing.
  • QR Code On-Site Check-In: Each confirmed guest receives a unique QR code. At the entrance, it can be scanned in seconds — via smartphone, tablet, or self-check-in terminal. No paper chaos, no queues.
  • Live Dashboard & Visitor Management: Your team sees in real time who is already on-site, which VIPs are expected, and the utilization of individual program points.
  • Reporting & Analytics: After the event, export participant data, RSVP rates, and check-in histories — providing a solid foundation for internal reporting and planning the next in-house trade fair.

Which In-House Trade Fair Formats Work with AirLST?

AirLST is suitable for a variety of in-house trade fair formats:

Customer Trade Fairs: Centralized management of invitations, VIP areas, and workshop registrations

  • Technology & Product Days: Time-slot management and assignment of participants to demonstrations
  • Partner & Sales Events: Category tags, automated reminders, and detailed participant reporting
  • Small In-House Events: Scales flexibly from 50 to several thousand participants
  • Digitize Participant Management for Your In-House Trade Fair

    Manage your next in-house trade fair professionally — from invitations to reporting. AirLST’s participant management integrates seamlessly with additional modules:

    Request a free demo now
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