Designed specifically for in-house trade fairs

Participant management
for your in-house exhibition

From personalized invitations and RSVP tracking to on-site check-in — AirLST is your all-in-one solution for professional invitation and visitor management at in-house trade fairs.

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Trusted by over 1,000 companies

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The Challenge

Do you recognize this from your in-house trade fair?

Many companies struggle with the same problems at in-house trade shows—from unstructured Excel lists to chaotic entry processes.

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Excel chaos with invitations

Guest lists spread across multiple Excel files, manual tracking of RSVPs, lost emails—the invitation management takes weeks instead of hours.

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Long lines at the entrance

Endless name lists at the entrance, cumbersome manual check-offs on paper, and frustrated guests—the first impression of your in-house trade show suffers.

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No real-time overview

Who has confirmed attendance? Who has already arrived? How many VIPs are still missing? Without a visitor management system, these questions remain unanswered until after the event.

Features

Everything your in-house trade fair needs

AirLST digitizes the entire participant management process — from the first invitation to post-event reporting.

Invitation Management

Send personalized invitations in minutes

Create customized digital invitations in your company’s corporate design. Each guest receives a personal landing page with an RSVP function, where they can accept or decline directly, register accompanying persons, and indicate preferences for workshop slots or presentations.

✓ Email & SMS✓ Corporate Design✓ Accompanying guests
Hausmesse Sign-Up

On-Site Check-In

Seamless entry with QR codes

No more paper guest lists at reception. With AirLST Check-in, your staff simply scan guests' QR codes using a smartphone, tablet, or self-check-in kiosk. Attendance status is updated instantly in the dashboard, so your team always knows in real time who has arrived.

✓ QR-Code Scan✓ Real-time status✓ Self-Check-in
✓ Exclusive quotas

Visitor Management

Real-time dashboard for full control

Stay on top of your entire in-house event. How many guests have RSVP'd? Who has already checked in? Which VIPs are still expected? The live dashboard gives you all the key KPIs at a glance, providing the insights you need to run better events in the future.

✓ Live-KPIs✓ VIP-Tracking✓ Export & Reporting
Confirmation Rate
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Check-In Rate
0
VIPs Present
0
Still Expected
0
Registrations per Week
It’s That Easy

4 Steps to the Perfect In-House Trade Fair

1

Import guest list

Upload your existing guest list from Excel, CSV, or your CRM. AirLST maps the data automatically.

2

Send invitations

Create personalised invitations in your corporate design and send them via email or SMS.

3

RSVP & Check-in

Track confirmations and cancellations live in the dashboard and check guests in on the event day via QR code.

4

Analyse & optimise

Export attendee data and insights for your reporting and use the findings to improve your next trade show.

Numbers That Impress

Over ten years of experience, thousands of projects, and countless delighted participants — that’s AirLST.

5
+

Companies trust AirLST

5
Million+

Guests managed

0
%

Higher RSVP rate

<
0
Sec.

Check-in per guest

Use Cases

For Every Type of In-House Trade Fair

Whether it’s a customer trade fair, technology day, or sales event — AirLST adapts to your format.

Customer & In-House Trade Fairs

Invite customers and prospects to your in-house event. Manage VIP areas, workshop registrations, and catering preferences centrally in one tool.

Technology & Product Days

Showcase new products and innovations. AirLST supports session bookings, time slot management, and participant assignment to demos.

Partner & Sales Events

Organize exclusive events for your partner network. Use category tags, automated reminders, and detailed participant reporting.

Frequently Asked Questions

FAQ on In-House Trade Fairs

What is participant management for trade shows?

Participant management for trade shows covers the entire guest experience — from the digital invitation and RSVP tracking through to on-site check-in. Professional software like AirLST automates each of these steps and gives you a real-time overview of confirmations, cancellations, attendee numbers and check-in status.

How does invitation management for in-house trade shows work?

With AirLST, you create personalised digital invitations for your trade show that are sent via email or SMS. Each guest receives an individual landing page where they can confirm or decline, register additional guests and indicate their preferences. All responses are automatically captured in your dashboard.

Can I use AirLST for small trade shows with fewer than 100 guests?

Yes, AirLST scales flexibly from small trade shows with 50 guests to large in-house events with several thousand participants. The software adapts to your event size — you only pay for what you need.

What check-in options are available on-site?

AirLST offers QR code-based check-in via smartphone or tablet, self-check-in terminals for the entrance area, and manual check-in via the guest list. All check-ins are displayed in real time in the dashboard.

How long does the setup take for a trade show?

The basic setup of your trade show in AirLST typically takes less than 30 minutes. You import your guest list, adapt the invitation template to your corporate design and define the RSVP options. You can then start sending invitations straight away.

Can I import my existing guest list?

Yes, AirLST supports the import of guest lists from Excel, CSV and common CRM systems. Existing contact data is mapped automatically and can be used directly for sending invitations.

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Extend. Automate. Scale.

Successful Projects. Happy Clients.

A behind-the-scenes look at our corporate and client events.

AirLST and Mercedes-Benz Logo

Company-Wide Participant Management

Since 2020, we have been at the heart of guest management at Mercedes. Today, we manage participants for most internal meetings and events, as well as for major high-profile corporate gatherings.

15K Events
1M Participants
5K User
Mercedes-Benz Zentrale
AirLST and HEINEKEN Logo

VIP Ticketing System

As an exclusive sponsor of the UEFA Champions League and Formula 1, Heineken distributes ticket allocations worldwide using AirLST. VIP ticketing, guest management, and check-in — for unforgettable motorsport experiences.

15.000 VIP Tickets
78 Countries
500 User
Formel 1 Rennstrecke
AirLST and Zalando Logo

Digital Acceleration Summit

Virtual events that connect — for Zalando. Three days full of digital insights, discussions, and networking. With breakout rooms, polls, livestreams — and participant management that keeps everything running smoothly.

1.500 Participants
80 Streams
70K Min. Streaming
Zalando Event
AirLST and Munich Airport Logo

One System for All Events

For over six years, Munich Airport has managed its articipant processes with AirLST, ensuring on-site check-in faster than at the departure gates :-)

300 Events
50.000 Participants
25 User
Flughafen München
AirLST and Telefónica Logo

Employee Events & Conferences

For Telefónica Germany, we manage the entire participant process for internal large-scale events — from invitations and registrations to check-in.

200+ Events/Year
45.000 Participants
120 User
Telefónica Konferenz
AirLST and IHK Logo

Best of IHK

Masters are made with AirLST. At the IHK, graduates manage their own participant processes — simple, efficient, and fully digital.

50+ Chambers
10.000 Graduates
100% Digital
IHK Event

In-House Trade Fair Participant Management:
Professional, Digital, and Efficient

An in-house trade show—also known as an in-house exhibition—is one of the most effective formats in B2B marketing. Companies open their own facilities to showcase products, innovations, and services to customers, partners, and prospects. But creating a lasting impression takes more than a compelling agenda. Professional attendee management is essential for a smooth event experience—from the initial invitation to the final reporting.

With AirLST, you can manage invitations, RSVPs, check-in, and post-event analytics in a single, intuitive platform. Everything is connected in real time and seamlessly integrated with your digital guest list, giving you complete control over every stage of your event.

What is participant management for in-house exhibitions?

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Participant management for in-house exhibitions encompasses all processes related to guest support – from digital invitations and registration to check-in on the event day.

Professional participant management ensures that:

VIPs are appropriately looked after and prioritizedInvitations are personalized and delivered on timeRSVPs and cancellations can be tracked in real-timeEntry is quick, structured, and without queues

Especially for in-house exhibitions with 100 or more guests, manual administration quickly becomes unmanageable. A digital tool like AirLST solves this problem and saves valuable preparation time.

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Typical challenges in invitation management

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Organizing an in-house exhibition comes with recurring challenges:

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  • Last-minute RSVPs and cancellations require last-minute adjustments to guest lists
  • Special requests – such as accompanying persons or workshop preferences – must be flexibly integrated
  • Manual Excel lists are prone to errors and offer no real-time overview
  • Team coordination Without a central solution, things quickly become unmanageable. Missing data after the event makes success measurement difficult.

Without digital support, invitation management often costs several working days – time that is needed elsewhere.

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AirLST: Your Digital Attendee Management for In-house Exhibitions

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AirLST solves the typical challenges of in-house exhibition management with intelligent features:AirLST addresses the typical challenges of in-house trade fair management with smart features:

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  • Personalized Invitation Management: Send individual digital invitations via email or SMS – in your company's corporate design, with a personalized address and direct RSVP function.
  • Real-time RSVP Tracking: All RSVPs automatically flow into the dashboard. You can see at any time how many guests have accepted, who is still pending, and how the response rate is developing.
  • On-site QR Code Check-in: Every confirmed guest receives an individual QR code. At the entrance, it's scanned in seconds – via smartphone, tablet, or self-check-in terminal. No paper chaos, no queues.
  • Live Dashboard & Visitor Management: Your team sees in real-time who is already on-site, which VIPs are still expected, and the attendance for individual agenda items.
  • Reporting & Analysis: After the event, you can export attendee data, RSVP rates, and check-in logs – providing a basis for your internal reporting and planning the next in-house exhibition.
  • Personalized Invitation Management: Send individual digital invitations via email or SMS — in your corporate design, with personalized addressing and direct RSVP functionality.
  • Reporting & Analytics: After the event, export participant data, RSVP rates, and check-in histories — providing a solid foundation for internal reporting and planning the next in-house trade fair.
  • Real-Time RSVP Tracking: All confirmations and cancellations automatically appear in the dashboard. You can see at any time how many guests have confirmed, who is pending, and how response rates are developing.
  • Live Dashboard & Visitor Management: Your team sees in real time who is already on-site, which VIPs are expected, and the utilization of individual program points.
  • QR Code On-Site Check-In: Each confirmed guest receives a unique QR code. At the entrance, it can be scanned in seconds — via smartphone, tablet, or self-check-in terminal. No paper chaos, no queues.
  • Personalized Invitation Management: Send individual digital invitations via email or SMS — in your corporate design, with personalized addressing and direct RSVP functionality.
  • Real-Time RSVP Tracking: All confirmations and cancellations automatically appear in the dashboard. You can see at any time how many guests have confirmed, who is pending, and how response rates are developing.
  • QR Code On-Site Check-In: Each confirmed guest receives a unique QR code. At the entrance, it can be scanned in seconds — via smartphone, tablet, or self-check-in terminal. No paper chaos, no queues.
  • Live Dashboard & Visitor Management: Your team sees in real time who is already on-site, which VIPs are expected, and the utilization of individual program points.
  • Reporting & Analytics: After the event, export participant data, RSVP rates, and check-in histories — providing a solid foundation for internal reporting and planning the next in-house trade fair.
  • Personalized invitation management: Send individual digital invitations via email or SMS, fully aligned with your corporate branding, with personalized messaging and a direct RSVP function.
  • Real-time RSVP tracking: All acceptances and declines are automatically synced to the dashboard, allowing you to see how many guests have confirmed, who is still pending, and how your response rate is developing at any time.
  • On-site QR code check-in: Each confirmed guest receives a unique QR code. At the entrance, it can be scanned in seconds using a smartphone, tablet, or self-check-in kiosk—eliminating paperwork and long queues.
  • Live dashboard & visitor management: Your team can see in real time who has arrived, which VIPs are still expected, and how individual program sessions are being utilized.
  • Reporting & analytics: After the event, you can export attendee data, response rates, and check-in histories, providing a solid foundation for internal reporting and planning your next in-house trade show.

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What types of in-house exhibitions is AirLST suitable for?Which in-house trade show formats is AirLST suitable for?Which in-house trade show formats is AirLST suitable for?

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AirLST is suitable for various in-house exhibition formats:AirLST is suitable for a variety of in-house trade fair formats:

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Customer In-House Exhibitions: Centralized management of invitations, VIP areas, and workshop registrationsCustomer Trade Fairs: Centralized management of invitations, VIP areas, and workshop registrations

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Partner and Sales Events: Category tags, automatic reminders, and detailed participant reporting

Digitize participant management for your in-house exhibition nowDigitize Your Attendee Management for In-House Trade Shows Today

Small In-House Exhibitions: Scales flexibly from 50 to several thousand participants

Technology and Product Days: Time slot management and assignment of participants to demonstrations

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Professionally manage your next in-house exhibition – from invitation to evaluation. AirLST's participant management can be seamlessly integrated with other modules:AirLST’s participant management integrates seamlessly with additional modules:

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Schedule a free demo now
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