Walter Gropius once said that architects must study the people who use a building. If they don't, they will only design something beautiful that has nothing to do with the needs of the people who live and work in it. Event organizers should take this idea to heart and study the people who attend their events, exploring their demands and needs. The easiest way to do this is with an uncomplicated online survey.
Currently, many events are taking place in the digital space . Due to the Corona pandemic, personal encounters are no longer possible, making it harder for organizers to gauge the mood and atmosphere of an event. So how do you get the necessary feedback ? To effectively evaluate an event, organizers need to know how the format is received by participants. This is particularly essential in the current phase, where new formats are being tested and adjusted. How is the technical infrastructure performing? Does the networking of digital content with analog care packages and mailed materials work? Do participants want more interaction and closed chat forums or an open message board? Or do they need more video content? When do participants attend a digital event? Should access times be flexible? Or do they work interaction and networking no longer then. The new digital formats bring with them countless questions.
The evaluation of digital events ideally also takes place online, of course. Access statistics provide initial information about the success and impact of a digital event. But to get specific feedback, a well-designed online survey is best. During or after the event, organizers can direct their participants via email or pop-up window to a digital questionnaire draw attention to and request feedback ask for. The online survey can be a short pulse check or a multi-step, complex online survey to gather event-specific information. Always tailored to the specific event and its participants.
If organizers want to draw special attention to their online survey, they send participants a postcard after the event with a QR code for the online survey. This ensures the online survey doesn't get lost in the inbox without ever being opened. A timely evaluation immediately after the event or a mid-event survey during the event also increases participation.
For organizers, it's important that complex online surveys can be flexibly designed and that comprehensive conditional logic can be easily integrated. Each organizer sets their own evaluation rules, choosing between single or multiple-choice questions and also provides, if needed, open text fields . What organizers need for a good evaluation are meaningful answers and constructive feedback. Because that truly helps them and is the first step towards an even better event next time.
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