The buzzword Work 4.0 – often also referred to as Work 4.0 – describes the digitalization of the economy through the use of new, IT-based technologies. This implementation leads to a transformation of the working world. Digital tools, automated processes, and new forms of communication shape job profiles, tasks, and processes. New competencies are required, job descriptions are changing, and new tasks are emerging.
Work 4.0 not only describes changes in the manufacturing sector but is more comprehensive, as organizational and administrative structures are equally affected. The COVID-19 pandemic has accelerated this transformation.
This is particularly evident in the event industry. The sector has been especially affected by lockdowns, contact restrictions, and event bans. Since 2020, events have only taken place to a limited extent. Personal encounters always carry the risk of an outbreak and infection. For a while, everything seemed to stand still. As it became clear that the situation would persist, the search for alternatives became more urgent. Digitalization and the accompanying technologies offer an opportunity here. Work 4.0 has become the solution for an entire industry. Events and meetings are quickly held online. Soon it becomes clear that this format will be permanent. The pandemic has given a boost to the development of digital tools and formats. This primarily means that the work of event managers is changing. They now primarily need to operate digital tools. Where it used to be about designing postal invitations, now email templates need to be designed and edited. Those who previously planned the technology for an auditorium now have to deal with setting up a studio and live-stream transmission. What was once the establishment of a fire protection concept is now the organization of data security.
Event managers are now fully immersed in Work 4.0, and even if on-site events are slowly increasing again, many achievements from the past two years will remain.
This certainly includes the switch to fully digital invitations and online registration, the parallel setup of a virtual event platform that also involves participants who cannot be on-site, and networking tools that sustainably organize interaction between participants.
An example of a widely used online meeting tool is Wonder. Here, with simple means, a very clear and easy-to-use virtual space is created that gives guests the feeling of moving through a room and being able to group themselves into different circles for conversations.
Wonder.me works browser-based. Guests switch conversation circles via drag and drop and thus quickly and easily find themselves in a video call with other participants. The whole thing is suitable for smaller events as well as for large ones. Up to 1500 participants can join a Wonder.me can be integrated into the space. The tool can be easily embedded into your event website via iFrame.
Especially in the B2B sector, stakeholders, representatives, buyers, and others network at events. This is where new products are established, deals are closed, and collaborations are initiated. Work 4.0 has solidified these structures and, above all, made them more transparent. When these processes occur digitally, they generate analyzable data that can be extracted and utilized by sales and strategy departments. Thus, Work 4.0 is accompanied by a development towards greater efficiency.
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