For an in-house exhibition, our client Uhlmann needs a tool to capture and manage their trade fair contacts. Predefined questions are intended to structure customer conversations at the booth, and ideally, answers should be recorded digitally on the spot.
PARTICIPANTS
NAME BADGES
PRINT STATIONS
We are developing an iOS app for lead capture at the exhibition. This allows employees to quickly and easily document their trade fair contacts for effective analysis during follow-up.
At the entrance, every exhibition visitor receives a name badge with a QR code. As soon as visitors arrive at the booth, the code is scanned with the Lead App to register the customer. The app then opens a survey containing questions about the product, new introductions, and requirements, which can be answered via multiple-choice or free-text fields.
We also set up a flexible, multilingual landing page with dynamic content, as well as a registration form that accommodates various participant groups and handles hotel and transfer planning.
