Upcoming: The IAA in Munich

The IAA will take place in Munich in 2021 despite corona

After 70 years in Frankfurt am Main, the IAA 2021 will take place from September 7-12 Despite the ongoing corona pandemic, this is taking place in Munich for the first time and thus in an automotive federal state: Not only BMW and Audi are at home here, but also numerous suppliers to the industry. A new location for the IAA that is obvious and a test in which Bavaria must prove itself.

With a decentralized trade fair concept, the established automotive trade fair is intended to become a cross-sector platform for mobility and, with the help of the motto “What will move us next? ” find out where the future lies. Which focal areas will develop and which synergies will combine the automotive sector with other industries? Just a few weeks ago, Audi announced that it would install the last combustion engine in 2026 and from then on that it would only rely on electric mobility. Will this year's IAA bring further announcements of this kind?

In any case, the IAA's concept this year explicitly focuses not only on cars, but also on e-bikes, e-scooters and public transport. The automotive industry is reaching out and testing new fields. A decentralized trade fair concept, which includes not only the exhibition center in Riem, but also the city center of Munich and the Olympic Park, also poses challenges for visitor management — not only due to corona. On the one hand, the concept equalizes the crowds who want to visit the IAA; on the other hand, all places must Corona conform be prepared and processed. All visitors to the IAA are required to test or must prove their status as recovered or vaccinated.

Test requirement and vaccination certificates: IAA under the sign of corona

At the last cabinet meeting on July 20, 2021, it was decided for trade fairs in Bavaria that they may reopen. 3-G is intended to ensure safe trade fair operation: Vaccinated, recovered and tested are allowed to participate. This means that organizers must review the Vaccination certificates and Corona tests need to organize. Social distancing rules still apply, and the mask requirement also remains in place. The exhibition center uses state-of-the-art ventilation systems. Many IAA events are also planned outdoors and, of course, all visitors will be able to disinfect their hands regularly. Rapid tests should also be available to visitors on site.

Digital registration and check-in systems help manage visitor data and guarantee reliable and reliable information, especially during the corona pandemic Hygiene rules appropriate visitor management.

Since all visitors to the IAA have their contact details If tickets are entered by name, each visitor can only buy a single ticket in their name.
The numerous events that are grouped around the IAA and are managed externally will also have to create corona compliant and traceable structures in order to comply with corona regulations and to be able to offer visitors and exhibitors safe events.

The IAA is also relying on virtual backup in Corona

All visitors who are unable to be there this year because they have not yet been vaccinated, have not been tested or are unable to arrive due to corona will have the opportunity to watch the IAA live and virtually. that IAA Virtual Ticket gives them the opportunity to visit the IAA anywhere in the world, regardless of whether they have recovered, tested or vaccinated. Many IAA formats, including the industry conference and the dialogue format, are broadcasted in virtual rooms. Exhibitors can also present themselves and their topics virtually and thus create a hybrid event offer.

Corona has revolutionized virtual formats. Online visitors to the IAA are also invited to actively participate, discuss, create their own content and get involved. More information about the virtual IAA can be found over here