Landing page for your events

Participant registration via good event landing pages

The registration and administration of participants is carried out via a Event landing page coordinated.
‍Guests register for the event via this page and can also find further details there.

The landing page is the calling card of an event. Here, participants get in the mood for the event. Undecided site visitors are encouraged to log in. Determined visitors can quickly and easily find the information they need and complete their registration quickly and without problems. Registered participants return to the site as soon as they want to plan their journey or check any other information.

It is therefore the task of the landing page for participant management to be appealing, clear and clearly structured.

What does a good event landing page need?

In short, a landing page is for Participant management It's good when visitors to the site do what they're asked to do: sign up for your event.
To do this,

• the page can be tailored to the information needs of site visitors
• The information can be captured quickly
• The willingness to register is also spontaneously awakened
• A more visible Call-to-action Button must contain a specific call to action
• The page should give a first impression of the character of the event
• The event must be presented in an appealing and interesting way

The first principle on the way to a good landing page for participant management is therefore: Simplify!
Nothing is more annoying than an overloaded page on which the information is hidden rather than highlighted and, in the worst case, has long loading times. The most important questions that the landing page must answer for participant management are therefore:

• What's happening?
• When?
• What time?
• How do I sign up?
• Where is the event?
• How do I get there?

In doing so, the information is hierarchized. Priority is given to the reason for the event, the date and the registration option. The agenda, venue and route map are subordinate information and are therefore located at the bottom of the page. The most important information must be visible at first glance when the page is accessed.
However, since the landing page for participant management not only provides information, but also asks its visitors to take action, the second principle is: Tie a bond!
In particular, undecided visitors who come to your landing page must be convinced that your event is worthwhile. All potential guests should be prepared for the event and get an impression of the style, atmosphere and character of the event.

How are these goals achieved?

• The header offers the option to place an image that visualizes the event identity.
• Familiar patterns help with orientation: The logo is usually placed at the top left, so visitors immediately know that they are in the right place.
• The headline must be worded in a meaningful way.
• Sort the essential information about the event according to priorities.
• The most important information about the event should be immediately visible without the site visitor having to scroll or search.
• The registration form must be clearly visible Call-to-action button , which draws visitors' attention to the form. The call to action must be clear.
• The venue, agenda and route map can be placed further down the page.
• The design and content of the landing page for participant management should be tailored to the target group of the event.
• The landing page for participant management should create an attractive and inviting impression.

Keep it balanced

Maintaining a balance between clarity and appealing design is one of the biggest challenges when developing a landing page. Keep the lyrics short and concise. Highlight information such as date, time, and venue by displaying it in an info box. The header image should convey an appropriate mood. Further images can break up the content, but should always be informative, e.g. depicting the venue or providing a map of how to get there. Don't include too much image material; the registration button should be particularly visible in the registration form.

Last check

Also make sure that a landing page for participant management has a short loading time and, of course, it must be responsive so that it also serves its purpose on the phone. Some participants will certainly complete their registration via their mobile phones. To do this, the landing page must be tested for compatibility with various devices, browsers and operating systems and function reliably everywhere.

And last but not least: Always let a fresh pair of eyes look across the page. Careless mistakes, letter twists or incorrect captions are no longer noticed after a while if you take a thousandth look at the page yourself and lose yourself in the details. So let someone check with a fresh look whether everything is consistent and correct before you go online.